# Paper Clip Eye Lashes Viktor & Rolf and Shu Uemura's Costume Eyelashes By jelalyn | Published 2008-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paper-clip-false-lashes-viktor-rolf-and-shu-uemuras-costume-eyelashes References: [stylebubble.typepad](http://stylebubble.typepad.com/style_bubble/2008/06/paper-clip-thos.html) The collaboration of ideas between whimsical designers Viktor & Rolf and false eyelashes expert Shu Uemura gave birth to sets of party-perfect false lashes. Part of the Autumn/Winter '08-'09 collection are the **paper clip lashes**. At first glance, the $50 products look like the typical exaggeratedly long false lashes, but as you look closer, you'll notice the unorthodox details that are simply Viktor & Rolf. I've worn [paper clips as hair clips](https://www.trendhunter.com/trends/clipin-bangs) many times, but having the idea of designing them into false lashes hasn't hit me yet. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 68% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Costume Eyelashes:** Collaboration between fashion designers and beauty experts to create unique and playful false lashes. - **Unconventional False Lashes:** Designing false lashes with unconventional materials and shapes for a new experience. - **High-end False Lashes:** Creating luxury false lashes with premium materials and intricate designs for a premium price point. ### Sectors Adopting This - **Beauty and Cosmetics:** Creating innovative false lashes that cater to the demand for unique and playful eye makeup products. - **Fashion and Design:** Experimenting with unconventional materials and shapes to make design-focused false eyelashes for runway shows and artistic expression. - **Luxury Goods:** Creating high-end false eyelashes that offer a premium experience for luxury consumers seeking unique and extravagant beauty products. ## Related on Trend Hunter - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md) - [Press-On Lash Systems](https://www.trendhunter.com/trends/jetzi.md) - [Vegan False Lashes](https://www.trendhunter.com/trends/nyx-jumbo-lash.md) - [Edgy 90s-Style False Lashes](https://www.trendhunter.com/trends/kiss-lash-couture-rebel-collection.md) - [Balayage-Inspired False Lashes](https://www.trendhunter.com/trends/balayage-wispies.md) - [Pre-Glued Mess-Free Lashes](https://www.trendhunter.com/trends/press-on-lashes.md)