# Unfailing Bookmarks The Paper Chaser by Hyeon Joo Lee Never Fails to Keep Your Place By Meghan Young | Published 2010-03-26 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/paper-chaser References: [yankodesign](http://www.yankodesign.com/2010/03/25/bookmark-does-the-work-for-you/) & [red-dot.sg](http://www.red-dot.sg/concept/porfolio/o_e/PD/B009.htm) Aside from the simple genius behind the Paper Chaser, I love it for its name. I like to think of myself as a paper chaser of sorts--a reader so avid that I'm always chasing the next page in my novel. Yet our functions are completely different. While I read for pleasure, the Paper Chaser is hard at work making sure it always [keeps my place](https://www.trendhunter.com/trends/easymark1). Designed by Hyeon Joo Lee, the Paper Chaser is a [bendy contraption](https://www.trendhunter.com/trends/foldy) that hugs the outer limits of a book while dipping into its core. Each time a [page is turned](https://www.trendhunter.com/trends/s30-remote), it essentially flips with it. Pretty nifty, right? ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 76% | Activity: 89% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Bendable Bookmarks:** The trend of bendable bookmarks is disrupting the traditional bookmark industry by providing a more versatile and innovative way to mark pages. - **Interactive Reading Accessories:** The trend of interactive reading accessories opens up opportunities for creating products that enhance the reading experience and add value to traditional books. - **Novelty Bookmarks:** The trend of novelty bookmarks is disrupting the bookmark industry by offering unique and fun options for readers to personalize their reading experience. ### Sectors Adopting This - **Book Accessories:** The book accessories industry has the opportunity to embrace bendable bookmarks and create innovative products that appeal to avid readers. - **Reading Gadgets:** The reading gadgets industry can capitalize on the trend of interactive reading accessories by developing technologically advanced gadgets that enhance the reading process. - **Gifts and Stationery:** The gifts and stationery industry can tap into the trend of novelty bookmarks to offer unique and creative bookmarks as gift options for book lovers. ## Related on Trend Hunter - [Reading Book Stands](https://www.trendhunter.com/trends/penguin-x-moebe.md) - [Minimally Engineered Bookends](https://www.trendhunter.com/trends/firm-book-end.md) - [Personality-Forward Bookmark Designs](https://www.trendhunter.com/trends/humdrum-paper.md) - [Versatile Book Displays](https://www.trendhunter.com/trends/penguin-x-moebe-book-stand.md) - [Miniature Elastic Paper-Turning Aids](https://www.trendhunter.com/trends/mercricco.md) - [Cheekily Creative Bookmarks](https://www.trendhunter.com/trends/illustrated-bookmarks.md) - [Music-Playing Book Stands](https://www.trendhunter.com/trends/portable-book-stand.md) - [Compact Functional Furniture](https://www.trendhunter.com/trends/bookmarker-table.md) - [Tech-Charging Book Holders](https://www.trendhunter.com/trends/haaase-liesma-bookshelf.md)