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# Paperweight Auto Art
‘One Piece at a Time' Showcases a Paper Car by Jonathan Brand

By Josh Mears | Published 2012-01-18 | Updated 2012-01-23 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/paper-car
References: [todayandtomorrow.net](http://www.todayandtomorrow.net/2012/01/17/one-piece-at-a-time/)

The story surrounding the paper car from Jonathan Brand’s ‘One Piece at a Time’ has an equally intriguing back story to the [art](https://www.trendhunter.com/trends/romero-britto). The paper car depicted is a 1969 Mustang, one that must have been Brand's pride and joy, although he sold it to purchase a diamond ring for his then girlfriend. One Piece at a Time is Brand’s recreation of this beloved ‘69 Pony by using folded paper to build a [3D paper rendering](https://www.trendhunter.com/trends/art-car-1) of this once-loved car.

The details of the paper car were recreated mostly by Brand’s memory rather than pictures, which illustrate how much he cared for his car. One Piece at a Time was created, well, one piece at a time, and rather than putting the car together, Brand has decided to maintain the authenticity of his project by leaving several pieces separate.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 40% | Activity: 33% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Paper Art:** Disruptive innovation opportunity: Develop new techniques and materials for creating intricate and realistic paper art.
- **Personalized Art:** Disruptive innovation opportunity: Explore the market for customized art experiences, allowing individuals to recreate their cherished objects through unique mediums like paper.
- **Memory-inspired Art:** Disruptive innovation opportunity: Combine art and memory by creating unique pieces that capture personal experiences and emotions.

### Who This Affects Most

- **Art and Craft Supplies:** Disruptive innovation opportunity: Develop innovative and sustainable materials specifically designed for creating intricate paper art.
- **Custom Art Design:** Disruptive innovation opportunity: Provide personalized art services that cater to individuals' specific memories and sentimental objects.
- **Art Therapy:** Disruptive innovation opportunity: Utilize memory-inspired art as a therapeutic approach for individuals dealing with trauma or emotional challenges.

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