# Carmaker Flipbook Ads Honda's 'Paper' Campaign Shows Its Entire History in a Single Video By Christopher Magsambol | Published 2015-09-21 | Updated 2015-09-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paper-campaign References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-honda-puts-its-history-paper-amazing-2-minute-pes-animation-167054) & [youtu.be](https://youtu.be/fLCEd8xk1BE) Honda's 'Paper' campaign is the brand's most stripped-down commercial in years. It is well-known through past marketing campaigns that Honda likes to tell its story. In the first commercial for Paper however, Honda is able to creatively tell its history in a flipbook-like manner. Much like the title entails, Paper refers to how designs and concepts are first thought of. Every model that Honda now builds began as an idea on paper, and the commercial brilliantly displays this through a fast-moving series of images, sketches and drawings, some of which are brought to life. The tagline for the Paper campaign is: "You'll never know where a dream will lead you," appealing to the origins and beginnings of the brand. Also, the campaign speaks to Honda's ability to be an innovator in the auto industry. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 10% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Flipbook Commercials:** The ‘Paper’ campaign presents a novel way of advertising using flipbook-style animations. - **Storytelling Marketing:** Honda’s use of storytelling in its ‘Paper’ ads is a disruptive innovation opportunity for brands wanting to differentiate themselves in a crowded market. - **Idea to Reality Advertising:** Honda’s ad campaign highlights the process of turning an idea into a reality, which could inspire other brands to showcase their creative processes in advertising. ### Sectors Adopting This - **Automotive:** Honda’s ‘Paper’ campaign highlights the brand’s innovative spirit in the auto industry, offering a disruptive innovation opportunity for other automakers to promote their design process. - **Advertising:** Flipbook commercials, storytelling marketing, and idea-to-reality advertising are disruptive innovation opportunities for the advertising industry, offering new and creative ways to engage with audiences and promote brands. - **Creative Industries:** Honda’s creative use of storytelling and animation in their ‘Paper’ campaign provides a disruptive innovation opportunity for other creative industries such as animation studios, graphic design firms, and marketing agencies. ## Related on Trend Hunter - [Hospital Entertainment Campaigns](https://www.trendhunter.com/trends/project-courage.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Human-Made Car Campaigns](https://www.trendhunter.com/trends/the-coded-love-letter.md) - [Reimagined Story-Driven Campaigns](https://www.trendhunter.com/trends/typewriter-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)