# Graphic Utility Bills SSE Now Uses a Visual Paper Bill System to Map Out Data By Laura McQuarrie | Published 2016-05-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/paper-bill References: [sse](http://sse.co.uk) & [elmwood](http://elmwood.com/) In order to increase understanding and decrease confusion and customer complaints, SSE has designed a more dynamic visual system for laying out its [paper bills](https://www.trendhunter.com/trends/gotbilled). The energy bill is separated into three simple systems, which breaks down a reading on consumed electricity, gas and the total payment made towards these utilities. At the bottom of the sheet, there's a section that provides tips on how customers can further reduce the amount that they pay each month. The communicative new paper bill design for SSE was completed by global brand design consultancy [Elmwood](https://www.trendhunter.com/trends/skittles-branding). Now that many consumers are favoring paperless and app-based payment systems, this SSE energy bill design adopts the same clarity of a layout that might be found on the web. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 44% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Visual Paper Bills:** A trend in utility billing that utilizes dynamic visual systems to increase understanding and decrease confusion. - **Simplified Bill Layout:** A trend in bill design that breaks down complex information into simple, easy-to-understand sections. - **Web-inspired Bill Design:** A trend in utility bill design that borrows clarity and layout principles from web and app-based payment systems. ### Industries Being Reshaped - **Energy:** The energy industry can adopt visual paper bill systems to improve customer understanding and reduce complaints. - **Design Consultancy:** Design consultancies can explore opportunities in creating simplified and visually appealing bill designs for various industries. - **Technology and Payment Systems:** Companies in the technology and payment systems industry can develop digital solutions inspired by web and app-based bill designs. ## Related on Trend Hunter - [Energy Savings App](https://www.trendhunter.com/trends/sunny-by-uncharted.md) - [Effortless Energy Comparison Tools](https://www.trendhunter.com/trends/free-energy-comparison-platform.md) - [Smart Home Energy Monitors](https://www.trendhunter.com/trends/homey-energy-dongle.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Subscription Tracking Tools](https://www.trendhunter.com/trends/track-subscriptions.md) - [Innovative Smart Grid Software](https://www.trendhunter.com/trends/smart-grid.md) - [Next-Generation Home Energy Monitors](https://www.trendhunter.com/trends/home-energy-monitors.md) - [Personal Finance Visualizers](https://www.trendhunter.com/trends/budget-visual.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md)