# Paper-Based Spirits Bottles Diageo Developed a 100% Plastic-Free Paper-Based Spirits Bottle By Laura McQuarrie | Published 2020-07-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/paper-based-spirits-bottle References: [prnewswire](https://www.prnewswire.com/news-releases/diageo-announces-creation-of-worlds-first-ever-100-plastic-free-paper-based-spirits-bottle-301092048.html) & [diageo](http://www.diageo.com) [Diageo](https://www.trendhunter.com/trends/diageo-ecospirits) is introducing what it calls the world's first-ever 100% plastic-free [paper-based spirits bottle](https://www.trendhunter.com/trends/weekender-wheat), which is made from sustainably sourced wood. In early 2021, consumers can expect to see the new innovative and eco-friendly packaging solution containing Johnnie Walker. This paper-based packaging design came about thanks to a new partnership with venture management company Pilot Lite to launch [Pulpex Limited](https://www.trendhunter.com/trends/heinz-paper-bottle-packaging) as a sustainable packaging technology company. The fully recyclable paper-based bottle is food-safe and offers brands a different way to package their products, especially liquid goods. Spirit brands tend to default to glass as a packaging material, which is a quality recyclable material, but innovators across the industry are developing paper-based solutions that are exceptionally lightweight and even more eco-friendly. Image Credit: Diageo ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Paper-based Packaging:** The rise of eco-friendly paper-based packaging solutions for liquid goods presents opportunities for companies to innovate and reduce their reliance on plastic or glass. - **Sustainable Packaging Technologies:** Developing sustainable packaging technologies that are fully recyclable and food-safe can disrupt the traditional packaging industry and incentivize companies to adopt more environmentally friendly practices. - **Alternative Packaging Materials:** Exploring alternative packaging materials such as sustainably sourced wood or other natural materials can create new opportunities for companies to differentiate their products while reducing their carbon footprint. ### Where This Applies - **Spirits and Beverages:** The spirits and beverages industry has traditionally relied on glass as a packaging material, but paper-based or other eco-friendly solutions can create new opportunities to attract environmentally conscious consumers and differentiate their products. - **Packaging:** Developing sustainable and innovative packaging solutions can disrupt the traditional packaging industry, reducing reliance on plastic and creating new opportunities for companies to differentiate themselves. - **Sustainability and Environmentalism:** As consumers become increasingly environmentally conscious, companies that prioritize sustainability and environmentalism in their product and packaging design can gain a competitive advantage and attract loyal customers. ## Related on Trend Hunter - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Paper-Made Alcohol Bottles](https://www.trendhunter.com/trends/diageo-1.md) - [Paper-Based Vodka Bottles](https://www.trendhunter.com/trends/paper-based-bottles.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka.md) - [Refillable Alcohol Containers](https://www.trendhunter.com/trends/diageo-ecospirits.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md) - [Eco-Friendly Alcohol Bottles](https://www.trendhunter.com/trends/glass-spirits-bottle.md) - [Bag-in-Box Spirit Packaging](https://www.trendhunter.com/trends/mandatory-spirit-co.md)