# Paperboard Supplement Packaging Vital Proteins is Transitioning to Paper-Based Canisters By Laura McQuarrie | Published 2024-08-13 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/paper-based-canister References: [vitalproteins](https://www.vitalproteins.com/pages/paperboard)  Vital Proteins, a brand synonymous with collagen-based wellness products, is transitioning its best-selling collagen peptides product packaging to paper-based canisters for a 90% reduction in plastic. The curbside recyclable canister is supported by How2Recycle instructions on the new packaging made from fibers sourced from FSC-certified forests. This paper-based canister debuted after three years of research and development, and it includes features like a patented pull-tab lid that opens with ease for daily scooping and closes tightly to maintain peak freshness. This splash-proof, moisture-resistant canister design was also rigorously tested against spills and leaks to withstand everyday life. The 80% paperboard canisters are debuting as a category-first packaging design and now that the shift to more sustainable packaging has started, Vital Proteins is working toward the goal of transitioning all of the canister offerings in its portfolio by 2026. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 88% | Activity: 84% | Freshness: 27% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Packaging Solutions:** Vital Proteins' transition to paper-based canisters reflects a broader shift in the industry towards eco-friendly packaging alternatives. - **Recyclable Packaging Innovations:** The integration of recyclable fibers sourced from FSC-certified forests highlights the innovative approach to reducing environmental impact in product packaging. - **Consumer-friendly Packaging Design:** The patented pull-tab lid designed for convenience underscores the focus on enhancing user experience in sustainable packaging. ### Sectors Adopting This - **Wellness Products:** The wellness industry sees increasing adoption of sustainable packaging as exemplified by Vital Proteins' recent transition. - **Eco-friendly Packaging:** The move towards paper-based canisters positions the packaging industry to focus more on environmental responsibility. - **Recyclable Materials:** Industries involved in producing recyclable materials are pivotal in supporting the sustainability efforts of consumer goods brands. ## Related on Trend Hunter - [Sustainable Supplement Packaging](https://www.trendhunter.com/trends/touchstone-essentials-packaging.md) - [Sustainable Collectible Packaging](https://www.trendhunter.com/trends/Sustainable-collectible-packaging.md) - [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md) - [Paper-Based Barrier Drink Packaging](https://www.trendhunter.com/trends/tetra-pak-and-sterilgarda-alimenti.md) - [Tubular Paper-Made Snack Packaging](https://www.trendhunter.com/trends/sonoco-paper-can.md) - [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md) - [Paper-Made Juice Packaging](https://www.trendhunter.com/trends/tetra-brik-aseptic.md) - [Plastic-Free Protein Bar Packaging](https://www.trendhunter.com/trends/moonvalley-protein-bars.md) - [Sustainable Product Packaging](https://www.trendhunter.com/trends/paperbased-solution.md)