# Paper-Based Vodka Bottles Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK By Laura McQuarrie | Published 2023-06-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/paper-based-bottles References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2023/06/absolut-launches-paper-bottle-in-tesco/) & [theabsolutcompany](https://theabsolutcompany.com/media-room/press-release/absolut-launches-first-ever-commercially-available-paper-bottles/)  [Absolut Vodka](https://www.trendhunter.com/trends/dr-samuel-ross) is setting a precedent for the future of sustainable spirits as the first global spirits brand to sell single-mold paper-based bottles commercially in the UK. The brand is now starting a three-month test for its innovative sports bottle, which will be sold in the British supermarket chain [Tesco](https://www.trendhunter.com/trends/paper-pot-design). This test will determine how well the paper-based bottles can be transported, as well as how consumers perceive the 500ml-sized paper bottles, which are lighter than their glass counterparts. Ultimately, the brand is on a mission to create a fully bio-based bottle and reduce its CO2 emissions. This paper bottle is part of a larger collaboration with Paboco (the [Paper Bottle Company](https://www.trendhunter.com/trends/paper-fx)) and other global brands that are collectively working to make packing more environmentally friendly. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 88% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Paper-based Bottles:** Sustainable spirits brands are exploring paper-based bottles as a more environmentally-friendly alternative to glass bottles. - **Bio-based Packaging:** Global brands are collaborating to create fully bio-based bottles and reduce CO2 emissions in the packaging industry. - **Transportation Innovation:** Innovative sports bottle designs like Absolut Vodka's paper-based bottles are testing how well they can be transported, opening up opportunities for transportation optimization. ### Who This Affects Most - **Spirits:** The spirits industry can explore paper-based bottles as a sustainable packaging solution to reduce their carbon footprint. - **Packaging:** Paboco and other global brands are working together to create more sustainable and eco-friendly packaging options with bio-based materials. - **Retail:** Retail industries can explore transportation optimization opportunities with innovative packaging designs like Absolut Vodka's paper-based bottles. ## Related on Trend Hunter - [Paper Vodka Bottles](https://www.trendhunter.com/trends/mother-of-pearl-vodka.md) - [Paper Wine Bottles](https://www.trendhunter.com/trends/avallen-paper-bottle-packaging.md) - [Woven Vodka Bottles](https://www.trendhunter.com/trends/absolut.md) - [Sustainable Spirit Packaging](https://www.trendhunter.com/trends/sapling-spirits-vodka.md) - [Paper-Made Alcohol Bottles](https://www.trendhunter.com/trends/diageo-1.md) - [Paper-Made Spirit Bottles](https://www.trendhunter.com/trends/johnnie-walker-black-label-bottle.md) - [Custom Wave-Like Vodka Bottles](https://www.trendhunter.com/trends/ardagh.md) - [Paper-Packaged Tequilas](https://www.trendhunter.com/trends/buen-vato-tequila.md) - [Paper Bottle-Packaged Cocktails](https://www.trendhunter.com/trends/world-of-zing-cocktails.md)