# Paper Bag Totes AMBUSH Design Launched an Obscurely Designed Carrier By Riley von Niessen | Published 2018-07-12 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/paper-bag-tote References: [hypebae](https://hypebae.com/2018/7/ambush-paper-tote-bag) & [ambushdesign](https://www.ambushdesign.com/item/detail/1_1_12111547_1/BRN) Tokyo-based [streetwear and accessory label](https://www.trendhunter.com/trends/monogramheavy-bags) AMBUSH Design recently expanded its offerings with the addition of a paper bag tote. The carrier is made to look just like the disposable brown bags, only with the inclusion of a pair of matching handles that allow it to be slung over the user's shoulder with ease. In addition to utilizing the same color, the tote features all the texture of a [slightly crumpled paper bag](https://www.trendhunter.com/trends/chip-bag-purse). At the bottom of the bag is AMBUSH Design's branding, which is featured in small black lettering. With this aesthetic, the paper bag tote functions as a spacious but statement-worthy accessory that adds a unique edge to any casual outfit. The paper bag tote is currently available on AMBUSH Design's web store, where it retails for $88 USD. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 86% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### What Makes This Trend Stand Out - **Paper Bag Totes as Fashion Accessories:** Opportunity for other fashion brands to explore the trend of using paper bag totes as statement-worthy accessories. - **Incorporating Everyday Objects in Fashion:** Opportunity for designers to incorporate everyday objects, like disposable paper bags, into their fashion designs for a unique and edgy aesthetic. - **Sustainable Fashion Alternatives:** Opportunity for brands to create sustainable alternatives to disposable paper bags by producing reusable and eco-friendly tote bags with a similar aesthetic. ### Sectors Adopting This - **Fashion:** Fashion brands can explore the trend of using paper bag totes as a fashionable accessory. - **Design:** Designers can incorporate everyday objects, like disposable paper bags, into their fashion designs for a unique and edgy aesthetic. - **Eco-friendly Products:** Brands can create sustainable alternatives to disposable paper bags by producing reusable and eco-friendly tote bags with a similar aesthetic. ## Related on Trend Hunter - [Reinvented Plastic Bags](https://www.trendhunter.com/trends/telfar-plastic-bag.md) - [Posh Plastic Shopping Totes](https://www.trendhunter.com/trends/tote-shopping-bag.md) - [Reimagined Sleek Paper Bags](https://www.trendhunter.com/trends/muji-labo.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Street-Informed Grocery Bags](https://www.trendhunter.com/trends/busanexclusive-grocery-bag.md) - [Compact Bamboo Tote Collections](https://www.trendhunter.com/trends/filament-collection.md) - [Climate Conscious Summer Bags](https://www.trendhunter.com/trends/baggu.md) - [Bubble Wrap-Inspired Luxury Bags](https://www.trendhunter.com/trends/cabat-bag.md) - [Fashion-Forward Grocery Totes](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote.md)