# Discreet Beer Coolers This Paper Bag Cooler Keeps Public Drinking Subtle By Janelle Savel | Published 2014-02-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/paper-bag-cooler References: [theawesomer](http://theawesomer.com/bum-bag-drink-cooler/178470/) & [ckie](http://www.ckie.com/collections/home-and-office/products/bum-bag-drinks-cooler) Avoid prying eyes and unnecessary tickets for illegal drinking by covering up your beverages in this brown paper bag cooler. This look alike paper bag is made from water-resistant and tear-proof Tyvek. Simply pop your favorite drink inside, and enjoy an icy cool beverage. This is designed to keep public drinking discreet and prevent you from getting in trouble. It's [reusable](https://www.trendhunter.com/trends/gochill-cooler) too and is [insulated](https://www.trendhunter.com/trends/the-jug-hugger), so your beverages won't warm up in the sun. The durability of the cooler is strong enough to hold your heavy bottles, it only looks like a flimsy paper bag, but it isn't. This handy paper cooler is good for keeping your hands free of cold condensation, and unlike conspicuous [beer holders](https://www.trendhunter.com/trends/beer-biocup), this one will keep the discrepancy while out in public. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Discreet Drinking:** Innovative products like the brown paper bag cooler provide a discreet and subtle way to enjoy beverages in public. - **Water-resistant Packaging:** The use of water-resistant and tear-proof Tyvek material in coolers opens up opportunities for industries looking to create durable and sustainable packaging solutions. - **Insulated Beverage Containers:** The demand for cooler bags that can keep beverages cold for longer periods presents an opportunity for companies to develop innovative insulated packaging technologies. ### Sectors Adopting This - **Beverage Packaging:** The discreet beer cooler trend highlights the need for innovative beverage packaging solutions that are both functional and concealable. - **Outdoor Retail:** The popularity of discreet drinking coolers presents an opportunity for outdoor retailers to expand their product offerings and cater to customers looking for subtlety. - **Event and Hospitality:** The use of disguised coolers in public spaces creates new possibilities for event and hospitality industries to provide discreet beverage options for guests. ## Related on Trend Hunter - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Transparent Backpack Coolers](https://www.trendhunter.com/trends/icemule-clear.md) - [Recyclable Cooler Designs](https://www.trendhunter.com/trends/coleman-geofreeze-cooler.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Convenient Insulated Bottle Bags](https://www.trendhunter.com/trends/insulated-bottle-bag.md) - [Freezer-Friendly Six-Pack Holders](https://www.trendhunter.com/trends/beer-can-holder.md) - [Stylish Cooler Accessories](https://www.trendhunter.com/trends/tote-cooler.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Recyclable Reusable Coolers](https://www.trendhunter.com/trends/gochill-cooler.md)