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# Papaya Enzyme Skincare
BAO Essentials' Skincare Line Focuses on the Benefits of a Tropcal Fruit

By Laura McQuarrie | Published 2021-06-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/papaya-enzyme-skincare
References: [thezoereport](https://www.thezoereport.com/beauty/bao-essentials-skin-care-launch) & [baouniverse.shop](https://www.baouniverse.shop/collections/frontpage)

The Papaya Enzyme Skincare Essentials from BAO Essentials is a debut skincare line that focuses on the power of tropical fruit for dissolving dead skin cells for brighter, healthier-looking skin. The range includes basics like a cleanser, toner, lotion and night cream, all of which feature [papaya extract enzymes](https://www.trendhunter.com/trends/fruit-enzyme-scrub) alongside other clean, simple and potent ingredient extracts like geranium, sage, cucumber, citrus fruits, apple and sugar cane.

Created by Jaé Joseph and Briana Wise, [Black Apothecary Office](https://www.trendhunter.com/trends/black-honey-collection) (BAO) locally makes naturally created beauty essentials and offers them at [accessible](https://www.trendhunter.com/trends/best-skincare) proces. As Joseph described in a press release, "BAO is about culture and community and we wanted to develop something reminiscent of storefront or ‘bodega’ beauty."

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 38% | Activity: 22% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Key Themes Behind This Trend

- **Papaya Enzyme Skincare:** Using tropical fruit enzymes for skincare is a growing trend in clean beauty, ripe for innovation in product formulation and sourcing.
- **Clean, Nature-based Ingredients:** The demand for clean, sustainably-sourced ingredients is driving a trend in natural skincare products with innovative ingredient sourcing and lower environmental footprints.
- **Culturally-inspired Beauty:** Skincare products inspired by cultural traditions are a rising trend, creating opportunities for innovation in product development and marketing to diverse communities.

### Where This Applies

- **Beauty and Personal Care:** The growing consumer interest in clean, sustainably-sourced ingredient-driven skincare creates innovation opportunities in product formulation, sourcing, and eco-friendly packaging.
- **Ethnic Beauty:** Culturally-inspired beauty products offer opportunities for innovation in product formulation, packaging, and marketing that are inclusive, authentic, and sustainable.
- **Sustainable Consumer Products:** The trend towards using sustainably-sourced, eco-friendly ingredients in personal care products offers opportunities for innovation in sourcing, packaging, and product design.

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