# War Zone Photography Paolo Pellegrin Selected by Magnum to Lead the Magazine's 'Storm' Issue By Tiana Reid | Published 2010-07-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/paolo-pellegrin References: [dazeddigital](http://www.dazeddigital.com/view/default.aspx?Category=27&ArticleID=7743&PageNum=1) & [blog.magnumphotos](http://blog.magnumphotos.com/2007/02/in_the_machine.html#more) Documentary photographer Paolo Pellegrin is used to shooting war scenes or natural environments. However, his latest venture is as the visual lead of the Magnum 'Storm' issue. The publication's themed is dubbed 'Storm' because, as Pellegrin says, "the issue we wanted to address in this magazine, other than fashion, was a mood of transition." The award-winning Paolo Pellegrin himself is transitioning from working in a different environment -- from fighting to fashion. **Implications** - While the thought of [war zone photography](https://www.trendhunter.com/trends/the-shooting) may have had you initially feeling a little bit cautious about checking out these spectacular captures, I bet you'll be glad you did. Paolo Pellegrin truly is a photographer who can capture emotion in the best and worst of times, and the storm issue is another example of this! ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 22% | Activity: 40% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Documentary Photography:** The demand for photojournalistic, fact-based storytelling has the potential to disrupt stagnated visual media industries. - **Thematic Editorial Issues:** By centering publication themes around distinct, provocative ideas, rather than general news coverage, media companies can attract untapped demographic markets and differentiate their brand. - **Transitional Mood:** Exploring moods of upheaval and transition can challenge conventional storytelling and engage audiences in new, emotional ways. ### Industries Being Reshaped - **Media:** Implementing themed issues can boost brand perception for traditional and digital media companies struggling with changing reader demands. - **Fashion:** The fashion industry can lead in progressive storytelling and messaging by collaborating with cross-disciplinary artists like Pellegrin. - **Technology:** Advancements in camera technology can lead to new opportunities to capture and share personal stories, personalities, and events that might otherwise go unnoticed. ## Related on Trend Hunter - [Photographer-Approved Field Jackets](https://www.trendhunter.com/trends/shackleton-x-leica-frank-hurley-field-jacket.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Photographer-Focused Jacket Designs](https://www.trendhunter.com/trends/reporter-jacket.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Journalist-Focused Short Films](https://www.trendhunter.com/trends/the-shooting.md) - [Functionally Weatherproof Photo Gear](https://www.trendhunter.com/trends/long-weekend-1.md)