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# Whimsical Streetwear Captures
The Martian Child Editorial by Paolo Crodua Embraces Pastel Hues

By Jana Pijak | Published 2014-05-28 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/paolo-crodua
References: [fuckingyoung.es](http://fuckingyoung.es/martian-child/) & [fuckingyoung.es](http://fuckingyoung.es/?s=Paolo%20Crodua)

Cenon Norial III and Maverick Bernardo star in the "Martian Child" editorial exclusive for F****** Young! Online. The model duo is photographed by Paolo Crodua's lens and outfitted by visionary wardrobe stylist Willar Mateo.

Dressed in pieces from Salad Day's [latest capsule collection](https://www.trendhunter.com/trends/day-3-capsule-2), the guys wear oversized tees, animal printed socks and furry varsity jackets that are all displayed in a pastel-hued palette.

F****** Young! Online's "Martian Child" editorial exclusive also features make-up and grooming by Nikki Betos who experiments with face adornments, eyeliner and mushroom cut coifs for the models. Inspired by "the aesthetics of being young and playful", Philippines-based label Salad Day creates [vibrant menswear looks](https://www.trendhunter.com/trends/la-famiglia-collection) that embody an essence of childhood. The brand's ‘monsoon collection’ is both [whimsical and sportswear-inspired](https://www.trendhunter.com/trends/wasted-youth-x-tappei).

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 80% | Activity: 78% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Whimsical Streetwear:** Opportunity for fashion brands to explore playful and vibrant designs in streetwear, combining whimsical elements with urban fashion.
- **Pastel Hues:** Opportunity for beauty and cosmetic industries to create pastel-inspired makeup and nail products that align with the trend of soft and dreamy color palettes.
- **Capsule Collections:** Opportunity for clothing brands to launch limited edition capsule collections that feature exclusive designs and cater to the growing demand for unique and collectible pieces.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity for fashion brands to experiment with whimsical streetwear designs that capture the attention of young consumers.
- **Beauty:** Disruptive innovation opportunity for beauty and cosmetic industries to develop a range of pastel-inspired makeup and nail products that tap into the trend of soft and dreamy color palettes.
- **Clothing:** Disruptive innovation opportunity for clothing brands to create and promote limited edition capsule collections that generate excitement and exclusivity among consumers.

## Related on Trend Hunter

- [Lifestyle Kids Streetwear](https://www.trendhunter.com/trends/patta-aw25-kids.md)
- [Playful Alpine Capsules](https://www.trendhunter.com/trends/martine-rose-and-napapijri.md)
- [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)
- [Creativity-Driving Kids Apparel](https://www.trendhunter.com/trends/zara-2.md)
- [Dynamic Kids Fashion Capsule](https://www.trendhunter.com/trends/frgmtmini.md)
- [Oversized Designer Kidswear](https://www.trendhunter.com/trends/jacquemus-mini-me.md)
- [Collaborative Spring Fashion](https://www.trendhunter.com/trends/martine-rose-x-napapijri.md)
- [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)
- [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md)
