# Branded Empowering Underwear Events The Store on Queen is Launching the Inclusive PantyParty 7.0 By Grace Mahas | Published 2019-11-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/pantyparty-70 References: [thestoreonqueen](https://thestoreonqueen.com/) & [tsoqpantyparty](https://tsoqpantyparty.com/) The Store On Queen (also known as TSOQ), an inclusive streetwear retailer, recently announced the launch of its PantyParty 7.0 event on November 24, 2019. The event began as a birthday celebration for the two store-founders, Angela and Vava, but is now a part of the movement for [body acceptance](https://www.trendhunter.com/trends/stripe-stare-bra-shop). The event seeks to empower and support women "from all walks of life" to celebrate themselves without inhibition. The PanyParty 7.0 includes a [meet and greet with founders](https://www.trendhunter.com/trends/friends-with-mars), performances, speeches, and giveaways. A portion of the proceeds from the PantyParty 7.0 will be donated to 'FREE THEM,' an organization dedicated to achieving [gender equality](https://www.trendhunter.com/trends/womencentric-celebrations) and to educating "students, organizations, faith communities, business professionals and corporate groups on slavery that exists today in Canada and around the world." Image Credit: TSOQ PantyParty ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 19% | Activity: 49% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Inclusive Events:** Creating empowering events that celebrate and support individuals from all backgrounds and promote body acceptance. - **Social Impact Initiatives:** Incorporating philanthropic partnerships and donation strategies to support organizations working towards gender equality and societal issues. - **Performance-based Gatherings:** Organizing events that feature performances, speeches, and interactive experiences to engage attendees and create memorable experiences. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can host inclusive events and leverage philanthropic partnerships to engage customers and promote body acceptance. - **Social Activism:** Organizations dedicated to gender equality and social impact can collaborate with retailers to host events that raise awareness and support their cause. - **Event Planning:** Event planners can create performance-based gatherings that provide unique and engaging experiences for attendees while promoting body acceptance and social issues. ## Related on Trend Hunter - [Unapologetic Women-Centric Campaigns](https://www.trendhunter.com/trends/o-positiv-health.md) - [Immersive Intimate Brand Pop-Ups](https://www.trendhunter.com/trends/knix-popup.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Versatile Apparel-Lingerie Brands](https://www.trendhunter.com/trends/boobwear-brand-nuudii.md) - [Inclusive-Forward Cheeky Pajamas](https://www.trendhunter.com/trends/homebody-sleepwear-collection.md) - [Celebrational Branded Women's Initiatives](https://www.trendhunter.com/trends/truand-truand-continues.md) - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md)