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# Anti-Twisting Feminine Hygiene Liners
Carefree's Acti-Fresh Panty Liners Minimize Bunching

By Laura McQuarrie | Published 2019-04-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/panty-liners
References: [prnewswire](https://www.prnewswire.com/news-releases/carefree-launches-acti-fresh-panty-liners-with-new-and-improved-twist-resist-technology-300837325.html) & [carefreeliners](http://www.carefreeliners.com/product-details/acti-fresh-thin-panty-liners)

Carefree's new and improved Acti-Fresh Panty Liners with Twist Resist integrate technology that helps to minimize twisting and bunching, on top of the many other comfort-focused features that consumers have come to appreciate from previous versions of the [protective feminine hygiene product](https://www.trendhunter.com/trends/menstrual-care-solutions).

The liners are made with a Carefree Qwik-Dry Core that locks in fluids for all-day freshness and [odor control](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes), helping to provide comfortable protection for [light leaks](https://www.trendhunter.com/trends/maxi-overnight-pad). The new and improved version of the product introduces a soft honeycomb design that's designed to mold to a woman's body to minimize movement and discomfort.

The Carefree Acti-Fresh Panty Liners are available in a range of sizes, including Thin, Regular, Long and Extra Long options.

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 35% | Activity: 40% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### What's Driving This Trend

- **Twist-resistant Panty Liners:** Opportunity for innovation: Develop panty liners with advanced technology to prevent twisting and bunching, providing more comfort and reliability for consumers.
- **Qwik-dry Core Technology:** Opportunity for innovation: Apply quick-drying core technology to other hygiene products, such as pads or diapers, to improve absorbency and long-lasting freshness.
- **Body-molded Design:** Opportunity for innovation: Explore body-molded designs in other products, like bras or insoles, to provide a better fit and reduce discomfort.

### Who This Affects Most

- **Feminine Hygiene:** Opportunity for disruption: Develop innovative and comfortable feminine hygiene products that address common concerns like twisting, bunching, and discomfort.
- **Hygiene Product Manufacturing:** Opportunity for disruption: Introduce advanced technologies, such as quick-drying cores and body-molded designs, to revolutionize the manufacturing of various hygiene products.
- **Athletic Apparel:** Opportunity for disruption: Incorporate body-molded designs into athletic apparel, improving fit and reducing movement during physical activities.

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