# Mail-Order Unmentionables 'Panty by Post' Gives You Monthly Undies and a Blushing Mailman By Amelia Roblin | Published 2010-10-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/panty-by-post References: [sravendesign.blogspot](http://sravendesign.blogspot.com/2010/10/panty-by-post.html) & [pantybypost](http://www.pantybypost.com/_main_menu_middle_/home/) Christmas morning will come once a month if you sign up for this delightful 'Panty by Post' delivery service. Any obsessed shopper can appreciate the acquisition of [gorgeous garments](https://www.trendhunter.com/trends/lorette-springsummer-collection) directed right to her door, in the form of [adorable frilly French-style undies](https://www.trendhunter.com/trends/for-love-and-lemons-1) that you couldn't find in stores. The unique 'Panty by Post' [unmentionables](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection) are made by 'Blush' and available through the website to members of this sweet service. Customers are given the option to pre-select their undie lineup for the year or remain surprised as 'Panty by Post' does the choosing for you. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 41% | Activity: 13% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Subscription Underwear Services:** Companies can disrupt the traditional retail industry by offering monthly subscription services for unique or personalized underwear. - **Direct-to-consumer Marketing:** Using direct-to-consumer marketing tactics, companies can generate loyal customers and provide a more personalized shopping experience without the need for a physical retail store. - **Luxury Underwear:** Luxury underwear brands can differentiate themselves by offering unique designs and exclusive monthly subscription services as a marketing tool. ### Where This Applies - **Apparel:** Apparel companies can integrate monthly subscription services to create a new revenue stream and increase customer loyalty. - **E-commerce:** E-commerce platforms can offer unique and personalized subscription services as a way to differentiate themselves from traditional retail stores. - **Marketing:** Marketing agencies can help companies develop direct-to-consumer marketing strategies and subscription service offerings to increase customer loyalty and brand awareness. ## Related on Trend Hunter - [Ultra-Light Intimates Silhouettes](https://www.trendhunter.com/trends/feather-lace.md) - [Valentine's-Inspired Period Panties](https://www.trendhunter.com/trends/modibodi.md) - [Colorful Undergarment Sets](https://www.trendhunter.com/trends/hanky-panky.md) - [Elegant High-Waisted Panties](https://www.trendhunter.com/trends/french-cut-briefs.md) - [Color-Centric Underwear Sets](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year.md) - [Luxe Comfort-Forward Loungewear](https://www.trendhunter.com/trends/bloomers-intimates.md) - [Tongue-in-Cheek Underwear Ranges](https://www.trendhunter.com/trends/debute-x-stripe-stare.md) - [His-and-Her Underwear](https://www.trendhunter.com/trends/upside-down-heart.md) - [Silver-Inspired Intimate Collections](https://www.trendhunter.com/trends/silver-belle.md)