# Color Matching Photography Photographer Paul Octavious Finds Pantone Matches in Real Life By Marica Zottino | Published 2013-06-06 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pantone References: [ufunk.net](http://www.ufunk.net/en/photos/paul-octavious-pantone/) & [instagram](http://instagram.com/pauloctavious) The [Pantone](https://www.trendhunter.com/trends/polygon1993) Matching System is undoubtedly the most famous color definition/measurement standard in the world. Its fascination goes right beyond the boundaries of graphic and fashion designers, architects and creatives in general, reaching a various range of objects and gadgets, such as mugs, chairs, blankets and stationery items. American Photographer Paul Octavious took it to the next level. He recently started a new project on his [Instagram](https://www.trendhunter.com/trends/color-of-heinz) page, trying to match [Pantone color swatches](https://www.trendhunter.com/trends/litur) with real colors in everyday life scenes. Every image shows the Pantone swatch paired just next the actual reference, whether it is a tracksuit, a cup of coffee, a flower or a giant watermelon. This is a peculiar project destined to go viral. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 75% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Color-matching Photography:** This trend showcases the fascination with matching Pantone color swatches with real colors in everyday life scenes, creating visually compelling images. - **Pantone Matching System:** The continued popularity of the Pantone Matching System extends beyond the boundaries of graphic and fashion designers, creating opportunities for innovative color-matching products and solutions. - **Visual Representation:** The use of visual representation to match Pantone color swatches with everyday objects opens up opportunities for creative marketing campaigns and product design. ### Industries Being Reshaped - **Photography:** This trend presents an opportunity for photographers to explore and experiment with color-matching techniques in their work. - **Graphic Design:** The widespread use of the Pantone Matching System in graphic design creates a demand for innovative tools and technology that streamline the color-matching process. - **Fashion and Home Decor:** The fascination with Pantone color swatches offers an opportunity for fashion designers and home decor manufacturers to incorporate accurate color-matching into their products and collections. ## Related on Trend Hunter - [Colour Palette-Capturing Apps](https://www.trendhunter.com/trends/colors-capture-pro.md) - [Color Palette Creator](https://www.trendhunter.com/trends/swatchme.md) - [Color-of-the-Year NFTs](https://www.trendhunter.com/trends/polygon1993.md) - [Digital Color Ecosystems](https://www.trendhunter.com/trends/color-library.md) - [Nightsky-Inspired Tonal Bicycles](https://www.trendhunter.com/trends/project-one.md) - [Daily Color Challenges](https://www.trendhunter.com/trends/eyedropper.md) - [Paint Brand Marker Shades](https://www.trendhunter.com/trends/royal-talens.md) - [Wearable Metaverse Tech](https://www.trendhunter.com/trends/metaverse-tech.md) - [Collector's Color Formula Guides](https://www.trendhunter.com/trends/formula-guide.md)