# Food-Hued Serveware The Pantone x H&M Home Collab Plays with the Colors of Citrus and Peppers By Laura McQuarrie | Published 2024-04-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pantone-x-hm References: [designtaxi](https://designtaxi.com/news/426635/PANTONE-x-H-M-Get-Mixing-To-Fill-Your-Home-With-Citrusy-Spicy-Colors/) & [www2.hm](https://www2.hm.com/en_us/free-form-campaigns/7039a-pantone-collection-h-m-home.html?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI#/index/view)  [Pantone](https://www.trendhunter.com/trends/pantone-partnered) x H&M created a collection of colorful serveware to infuse meals with joy and vitality. This collection follows the collaborators' debut collection last year and in 2024, [color authority Pantone](https://www.trendhunter.com/trends/pantone-x-mandarin-oriental) and [H&M Home](https://www.trendhunter.com/trends/hm-home-and-pantone) are introducing two fresh color palettes: Spicy & Sweet and Zesty & Fresh. Zesty & Fresh plays with energizing citrus hues to infuse homes with lively yellow and green accents. The Spicy & Sweet palette gleans from the intensity of chilli and the juiciness of ripe orange with warm red and orange hues. These fun colors have been incorporated into a variety of porcelain designs, spanning everything from plates and bowls to coasters, placemats and storage jars. Through color, the Pantone x H&M Home collection injects new energy into spring and summer dining and entertaining. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 61% | Freshness: 24% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Colorful Serveware Collections:** Exploring vibrant tones in dinnerware design to elevate dining experiences. - **Citrus-inspired Home Decor:** Embracing energizing citrus hues to enhance interior aesthetics. - **Collaborative Color Palettes:** Partnering with industry experts to create fresh and engaging color schemes. ### Who This Affects Most - **Home Goods:** Opportunities for furniture and decor brands to innovate with bold and playful colors. - **Hospitality:** Potential for restaurants and hotels to adopt vibrant serveware for a more engaging dining experience. - **Fashion:** Potential crossover into fashion industry with colorful and trendy designs inspired by Pantone. ## Related on Trend Hunter - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Vibrantly Designed Playful Tableware](https://www.trendhunter.com/trends/hem.md) - [Vibrantly Colorful Dinnerware](https://www.trendhunter.com/trends/hellerware.md) - [Bright Sunshine-Themed Luxury Dining Sets](https://www.trendhunter.com/trends/soleil-dhermes.md) - [Colorfully Saturated Home Collections](https://www.trendhunter.com/trends/tesammans-collection.md) - [Culture-Inspired Tableware Collections](https://www.trendhunter.com/trends/cultureinspired-tableware-collection.md) - [Garden-Inspired Tableware Collections](https://www.trendhunter.com/trends/Tottus-x-Ximena-Llosa.md) - [Sunning High-Design Cookware](https://www.trendhunter.com/trends/after-crate-barrel-and-caraway.md) - [Color-Centric Kitchen Appliances](https://www.trendhunter.com/trends/thyme-table.md)