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# Paint Swatch Suitcases
Pantone Universe Luggage Makes Your Travel Experience a Truly Colorful One

By Amelia Roblin | Published 2012-07-14 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pantone-universe-luggage
References: [freshnessmag](http://www.freshnessmag.com/2012/07/04/pantone-universe-carry-case-collection/) & [pantoneuniverse](http://www.pantoneuniverse.com/)

Just when you thought you'd seen these iconic paint chips plastered over some of the most unexpected products, you're introduced to this collection of [Pantone](https://www.trendhunter.com/trends/trek-bicycle-1) Universe luggage. Bold color blocks decorate the wheeled suitcases for a [vibrant range of travel gear](https://www.trendhunter.com/trends/funseekers-collection), all branded with the company's name in white strips along the bottoms.

The rectangular carry cases are ideal canvases to feature the [graphic paint swatch patterns](https://www.trendhunter.com/trends/trolley-and-backpack-set). They are typically displayed within the bounds of squares, so leaving pigment-less bands around the bases where one would usually be informed of the tint's name and number.

One of a spectrum of colors is featured on each protective piece of Pantone Universe luggage, wrapping around it to cover the back for easy airport carousel identification.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 88% | Activity: 90% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What's Driving This Trend

- **Colorful Luggage:** Opportunities for disruptive innovation include developing sustainable materials and smart features, such as GPS tracking and weight sensors, to enhance the travel experience.
- **Graphic Patterns on Travel Gear:** Disruptive innovation opportunities include using augmented reality technology to allow consumers to personalize their luggage with custom designs, patterns, and colors.
- **Branded Travel Accessories:** Opportunities for disruptive innovation include collaborating with fashion designers and other brands to create limited-edition collections that appeal to a wider audience.

### Who This Affects Most

- **Luggage Manufacturing:** Luggage manufacturers can become disruptors by exploring sustainable materials and smart features that enhance the travel experience.
- **Fashion and Accessories:** Opportunities for disruption include collaborating with luggage manufacturers to create colorful and customizable travel accessories that appeal to fashion-conscious consumers.
- **Augmented Reality Technology:** Developers of augmented reality technology can become disruptors by creating platforms that allow consumers to personalize their luggage with custom designs, patterns, and colors.

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