# Paint Chip-Inspired Speedos The Pantone Universe Beachwear Collection is Vibrant By Shiori Mine | Published 2012-05-30 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/pantone-universe-beachwear-collection References: [psfk](http://www.psfk.com/2012/05/pantone-swimwear.html) & [pantonebeachwear](http://www.pantonebeachwear.com/) The [Pantone Universe Beachwear](https://www.trendhunter.com/trends/loungewear-and-activewear-1) collection is set to launch its first store in the magnificent French coastlines of Saint Tropez. The swimsuit series consists of four designs for men and one for women, all of which bear [Pantone's signature colors](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year). The beachwear will be produced and manufactured by Monaco distributor Fashion Factory. These colorful trunks and suits will be available in 34 paint chip colors ranging from Tangerine Tango to Passion Flower purple. Whether you are into [risque speedos](https://www.trendhunter.com/trends/beams-and-speedo) or prefer a more conservative swim trunk, there is plenty of choice in this collection. Interestingly enough, the series is targeted towards the European male market with four styles for the men versus only one for the ladies. Get set to strut down the French Riviera with the Pantone Universe Beachwear collection. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 71% | Activity: 64% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Colorful Swimwear Collections:** Business opportunities lie in creating and marketing colorful swimwear collections inspired by popular color palettes. - **Gender-focused Swimwear Lines:** Disruptive innovation opportunities exist in creating gender-focused swimwear lines, like the Pantone Universe Beachwear collection targeting the European male market. - **Beachwear Manufacturing and Distribution Partnerships:** Manufacturing and distribution companies can form partnerships with fashion brands to produce and distribute stylish beachwear collections like the Pantone Universe Beachwear collection. ### Industries Being Reshaped - **Fashion and Apparel:** The fashion and apparel industry can create disruptive innovation opportunities through next-gen beachwear collections and innovative marketing strategies, like those from the Pantone Universe Beachwear collection. - **Manufacturing and Distribution:** Manufacturing and distribution companies can leverage disruptive innovation opportunities through creating partnerships with fashion brands to produce and distribute stylish beachwear collections. - **Retail and E-commerce:** Retail and e-commerce businesses can innovate through offering recently-launched innovative beachwear collections, like the Pantone Universe Beachwear collection, to attract new, style-conscious customers. ## Related on Trend Hunter - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Patterned Swimwear Collections](https://www.trendhunter.com/trends/pendleton-swim-and-beach.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md) - [Color-Rich Swimsuit Collections](https://www.trendhunter.com/trends/country-club.md) - [Color-Centric Underwear Sets](https://www.trendhunter.com/trends/hanky-panky-x-pantone-color-of-the-year.md) - [Collaborative Summer Protective Fashion](https://www.trendhunter.com/trends/beams-and-speedo.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md)