# Color Swatch Lodging The Color Conglomerate Enters New Territory with the Pantone Hotel By Meghan Young | Published 2010-05-21 | World Source: Trend Hunter, https://www.trendhunter.com/trends/pantone-hotel References: [fastcompany](http://www.fastcompany.com/1649699/pantone-licensing-hotel) & [booking](http://www.booking.com/hotel/be/the-pantone-brussels.en.html) Everywhere I turn, I feel as though I'm seeing another [color chip collaboration](https://www.trendhunter.com/trends/pantone-dualities) or innovation, the latest being the [Pantone Hotel](https://www.trendhunter.com/trends/pantone-partnered). An interesting concept to say the least--one that makes me think of [customized boutique hotel rooms](https://www.trendhunter.com/trends/burberry-and-the-standard-ibiza-hotel)--it's easy to see that this conglomerate is trying to expand to new territories. From fashion to furniture, Pantone is one company that can infiltrate any and all industries. The Pantone Hotel may be the epitome of design considering that it dominates in the chromatic arena. What do you think? ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 30% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Color Chip Collaborations:** Opportunity for businesses to collaborate with Pantone and create custom color chip products in various industries. - **Customized Boutique Hotel Rooms:** Opportunity to create unique and personalized hotel experiences by incorporating Pantone's color expertise in room design and decor. - **Chromatic Dominance in Design:** Opportunity for businesses to leverage Pantone's expertise in colors to create visually striking and impactful designs across industries. ### Where This Applies - **Fashion:** Pantone can partner with fashion brands to introduce innovative color palettes and collections. - **Furniture:** Opportunity for Pantone to collaborate with furniture manufacturers to create vibrant and colorful furniture pieces. - **Hospitality:** Pantone could expand its presence in the hospitality industry by offering color consultation services for hotel design and decor. ## Related on Trend Hunter - [Limited-Edition Artistic Collections](https://www.trendhunter.com/trends/pantone-partnered.md) - [Colour Immersion Hotel Suites](https://www.trendhunter.com/trends/mandarin-oriental-suite.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Chromatic Inspiration Digital Platforms](https://www.trendhunter.com/trends/color-insider.md) - [Digital Color Ecosystems](https://www.trendhunter.com/trends/color-library.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Branded Color Tech Products](https://www.trendhunter.com/trends/lexon-x-pantone-collection.md) - [Color-Focused Furniture Designs](https://www.trendhunter.com/trends/2026-pantone-color.md) - [Color-of-the-Year NFTs](https://www.trendhunter.com/trends/polygon1993.md)