# Colorful Swatch-Themed Hotels The Design of the Pantone Hotel Brussels is All About Color Palettes By Alyson Wyers | Published 2014-11-06 | World Source: Trend Hunter, https://www.trendhunter.com/trends/pantone-hotel-brussels References: [fastcodesign](http://www.fastcodesign.com/3038044/wanderlust/the-pantone-hotel-has-arrived-it-is-colorful) & [pantonehotel](http://www.pantonehotel.com/en/) If you prefer your colors in numbered blocks, the [Pantone Hotel Brussels](https://www.trendhunter.com/trends/pantone-partnered) is the place for you to stay the next time you're in Belgium. Inspired by the color swatch company, the accommodations were designed by architect Olivier Hannaert and interior designer Michel Penneman. The 59 rooms of the Pantone Hotel Brussels feature seven different color palettes. Not your standard hotel room art landscapes or bowled fruit, photographs of [Pantone colors](https://www.trendhunter.com/trends/pantone-capsule-signature) hang from the walls to match the room's visual esthetic. In addition to the individual quarters, the lodging also has Pantone-themed common rooms and a roof terrace. There are even bicycles and coffee mugs that match the colorful motif. The hotel is just one phase of what Pantone is referring to as the [Pantone Universe](https://www.trendhunter.com/trends/hm-home-and-pantone). ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 59% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Color Palette-themed Hotels:** Opportunity for hotels to differentiate themselves by offering color-themed rooms and common areas inspired by Pantone. - **Visual Esthetic Decor:** Designers can explore incorporating unique visual artworks, such as photographs of Pantone colors, to enhance the ambiance of hotel rooms. - **Branded Lifestyle Experiences:** Hotels can partner with established brands like Pantone to create immersive and themed experiences that resonate with customers. ### Where This Applies - **Hospitality:** Hotels can leverage color-themed offerings to attract design-conscious travelers and provide a unique and memorable stay experience. - **Interior Design:** Interior designers can draw inspiration from the Pantone Hotel Brussels to create visually stunning spaces by incorporating color palettes in their projects. - **Consumer Goods:** Brands in the consumer goods industry, like coffee mugs and bicycles, can collaborate with Pantone to create products that align with the colorful motif and offer a unique branding opportunity. ## Related on Trend Hunter - [Colour Immersion Hotel Suites](https://www.trendhunter.com/trends/mandarin-oriental-suite.md) - [Limited-Edition Artistic Collections](https://www.trendhunter.com/trends/pantone-partnered.md) - [Colorful Emotion-Evoking Decor Series](https://www.trendhunter.com/trends/hm-home-and-pantone.md) - [Mountainside-Inspired Bespoke Hotels](https://www.trendhunter.com/trends/bouchardon-hotel.md) - [Nightsky-Inspired Tonal Bicycles](https://www.trendhunter.com/trends/project-one.md) - [Saturated Tonal Maximalist Hotels](https://www.trendhunter.com/trends/locke-hotel.md) - [Landscape Tonal Bike Series](https://www.trendhunter.com/trends/trek-bicycle-1.md) - [Mid-Century Nostalgic Hotel Redesigns](https://www.trendhunter.com/trends/hotel-riomar.md) - [Paint Brand Marker Shades](https://www.trendhunter.com/trends/royal-talens.md)