# Customized Prismatic Information Holders Pantone Flash Drives Comes in a Range of Vibrant Colors By Christopher DeLuca | Published 2011-09-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pantone-flash-drives References: [psfk](http://www.psfk.com/2011/08/flash-your-designer-colors-with-pantones-custom-thumb-drives.html) & [pantone](http://www.pantone.com/pages/flashdrives/product.aspx) The [Pantone](https://www.trendhunter.com/trends/royal-talens) Flash Drives are the latest endeavor by Pantone to bring its [signature brand of vibrant colors](https://www.trendhunter.com/trends/pantone-partnered) to a particular niche product. The [flash drives](https://www.trendhunter.com/trends/sandisk-x-fifa), which come in a range of sizes, is currently available in fourteen different colors. The Pantone Flash Drives are a great way to store your data and express your individuality all in one fell swoop. It will be interesting to see what product Pantone brings their colors to next. **Implications** - Youth consumers are looking to make bold aesthetic choices when it comes to their purchases. This stems from a desire to express their individuality and uniqueness. Companies ought to tap into this mindset to capture a share of this coveted market. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Colorful Tech Accessories:** Brands can capitalize on the trend of customization and self-expression through colorful tech accessories like Pantone flash drives. - **Personalized Data Storage:** The trend of customized prismatic information holders like Pantone flash drives provides opportunities for businesses to innovate in the data storage industry. - **Vibrant Niche Products:** The launch of Pantone Flash Drives is an example of how brands can expand into vibrant niche markets to stand out and appeal to consumer desire for self-expression. ### Industries Being Reshaped - **Tech Accessories:** Companies in the tech accessories industry can cater to the trend of customization and self-expression with colorful products like Pantone flash drives. - **Data Storage:** Companies in the data storage industry can take advantage of personalized information holders like Pantone flash drives to offer unique solutions to consumers. - **Consumer Goods:** The success of Pantone flash drives indicates that brands in consumer goods can differentiate themselves by launching vibrant niche products that appeal to consumer desire for individuality and self-expression. ## Related on Trend Hunter - [Object-Resembling USB Drives](https://www.trendhunter.com/trends/sandisk-1.md) - [Branded Color Tech Products](https://www.trendhunter.com/trends/lexon-x-pantone-collection.md) - [Paint Brand Marker Shades](https://www.trendhunter.com/trends/royal-talens.md) - [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md) - [Food-Hued Serveware](https://www.trendhunter.com/trends/pantone-x-hm.md) - [Digital Color Ecosystems](https://www.trendhunter.com/trends/color-library.md) - [Aluminum Packaging Color Palettes](https://www.trendhunter.com/trends/color-libraries.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Curated Color Guides](https://www.trendhunter.com/trends/pantone-capsule-signature.md)