# Canary Yellow Phones £1000 Limited Edition BlackBerry Bold from Selfridges By Bianca | Published 2009-04-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/pantone-109-yellow-blackberry-bold-selfridges References: [pocket-lint](http://www.pocket-lint.com/news/news.phtml/23819/yellow-blackberry-bold-photo-gallery.phtml) If you've always wanted a canary yellow mobile phone, the [Selfridges](https://www.trendhunter.com/trends/neurasit) BlackBerry Bold will finally make your dream come true... but it'll cost you. The £1000 (about $1,500 U.S.) limited edition Selfridges BlackBerry Bold sounds like the type of gadget that would be hard to sell, especially with the global economic crisis, but the UK department store says they've already sold 60% of them. Oh, but I should mention only 10 were made. Maybe the appeal lies in wanting to match the ubiquity of the bright yellow rain jackets the London rain prompts this time of year, but somehow, I'm inclined to think these [vibrant mobiles](https://www.trendhunter.com/trends/playful-phone-experimentation) are meant to make a statement of affluence. After all, anti-recession statements are almost as popular as openly credit crunched fashion. "Clearly not affected by the recession, the six proud owners of numbers 1,2,3,7,8, and 10 get the [Pantone](https://www.trendhunter.com/trends/brilliant-collection) 109 yellow backed handset complete with yellow number buttons and a certificate of authenticity in a black, and of course yellow, box," Pocket Lint says. The bright yellow Selfridges BlackBerry Bold is part of the store's 100th anniversary celebrations. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 72% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Luxury Tech:** Creating limited edition, high-end tech products for niche markets can generate buzz and revenue for luxury brands. - **Color as a Feature:** Designing a product with bold and visually appealing colors can differentiate it from competitors and increase its appeal to consumers. - **Exclusive Collections:** Creating limited edition collections with unique designs and features can create a sense of exclusivity and urgency among consumers, driving sales. ### Where This Applies - **Luxury Goods:** Luxury brands can leverage their exclusivity and reputation to create high-end tech products for niche markets. - **Mobile Devices:** Tech companies can differentiate their products by incorporating unique design features such as bold colors or limited edition collections. - **Retail:** Retailers can collaborate with luxury brands to create exclusive tech products and collections, driving foot traffic and sales in-store. ## Related on Trend Hunter - [Opulent Alligator Leather Smartphones](https://www.trendhunter.com/trends/vertu-agent-q.md) - [Yellow-Tonal Phone Exteriors](https://www.trendhunter.com/trends/iphone-14-1.md) - [Pink Socialite Smartphones](https://www.trendhunter.com/trends/razr-plus-1.md) - [Gilded Valentine's Day Smartphones](https://www.trendhunter.com/trends/caviar-iphone-16-pro.md) - [Game Console-Inspired Phones](https://www.trendhunter.com/trends/phone-2a-special-edition.md) - [Gold-Rimmed Foldable Phones](https://www.trendhunter.com/trends/moto-razr.md) - [Gilded Folding Smartphones](https://www.trendhunter.com/trends/huawei-mate-xt-ultimate-design-gold-dragon.md) - [Pinkish Toy-Inspired Tech Products](https://www.trendhunter.com/trends/caviar-barbiecore-collection.md) - [Branded Smartphone Parasols](https://www.trendhunter.com/trends/phone-parasol.md)