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# Undies With Phone Holster
Call Me Panty

By Going Like Sixty | Published 2007-10-18 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/panties-with-pocket-for-phone
References: [geeksugar](http://geeksugar.com/709943)

"Excuse me while I answer my panties."

You may hear this in the future, and now you'll know why. Call Me Panty is obviously targeting the geek who likes to wear [women's clothes](https://www.trendhunter.com/trends/debute-x-stripe-stare) (male or female geek.) The panties ship in a [heart shaped box](https://www.trendhunter.com/trends/hanky-panky-valentines-day) and have a [fake cellphone](https://www.trendhunter.com/trends/sidephone-sp01).

Real men will take out that fake phone and put in the latest Hello Kitty or diamond encrusted phone. Recording a sexy message with video would definitely help the coolness factor.

Women may want to set their phone to vibrate when their man calls.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 90% | Activity: 90% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### Key Themes Behind This Trend

- **Smart Underwear:** The trend of incorporating technology into underwear, such as phone holsters, creates opportunities for disruptive innovation in connected fashion and wearable tech.
- **Gender-neutral Fashion:** The rise of gender-neutral clothing options, like the Call Me Panty, opens up disruptive innovation possibilities in inclusive fashion and personal style.
- **Personalized Accessories:** The demand for customizable accessories, exemplified by the ability to switch fake phones for unique designs, presents opportunities for disruptive innovation in personalized fashion items.

### Where This Applies

- **Fashion Technology:** The fashion technology industry can explore innovative ways to integrate functional and stylish features, like phone holsters, into clothing and accessories.
- **Lingerie:** The lingerie industry can embrace disruptive innovation by incorporating technology and creativity into their products, appealing to tech-savvy and fashion-forward consumers.
- **Mobile Accessories:** The mobile accessories industry can tap into the trend of customizable and unique phone accessories, like the Hello Kitty or diamond encrusted phone, to offer personalized options.

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