# Reviving Haircare Collections The Pantene Pro-V Waterless Collection Refreshes Unwashed Hair By Laura McQuarrie | Published 2020-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pantene-prov-waterless-collection References: [allure](https://www.allure.com/gallery/new-hair-care-tools-january-2020) & [pantene](https://pantene.com/en-us/waterless-collection) The [Pantene](https://www.trendhunter.com/trends/miracle-collection) Pro-V Waterless Collection introduces a new group of products for the purposes of refreshing and styling unwashed hair. The collection of hair care products includes two kinds of [dry shampoos](https://www.trendhunter.com/trends/3-in-1-dry-shampoo), one which takes the form of a spray and another that's a foam, plus a dry conditioning mist, a hair spray, a curl refresher and a sugar spray. While the Cheat Day Dry Shampoo Foam promises to bring unwashed hair back to life in just 60 seconds, the easy-to-use leave-on Mist Behaving Dry Conditioner Mist is lightweight and moisturizing for in-between wash days. For curly hair, Pantene is also introducing the [Curl Affair Curl (Re) Shaping Cream](https://www.trendhunter.com/trends/aussie-ultra-wonder), which helps give curls their bounce back. Image Credit: Pantene ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 52% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### Key Themes Behind This Trend - **Waterless Haircare:** Opportunity to develop innovative and convenient products for refreshing and styling unwashed hair. - **Dry Shampoo Innovation:** Disruptive potential in creating dry shampoos that can revive unwashed hair quickly and effectively. - **Curly Hair Solutions:** Chance to create new products specifically designed to rejuvenate and shape curly hair. ### Where This Applies - **Haircare:** Reviving haircare collections with waterless and specialized solutions for various hair types. - **Beauty:** Opportunity to introduce new and convenient products for people who want to refresh their hair without washing it. - **Consumer Goods:** Innovative hair products that target unwashed hair, offering quick and effective solutions. ## Related on Trend Hunter - [Restorative Haircare Lines](https://www.trendhunter.com/trends/miracle-collection.md) - [Portable Dry Shampoo](https://www.trendhunter.com/trends/dry-shampoo-puff.md) - [Convenience-Focused Dry Shampoos](https://www.trendhunter.com/trends/essential-dry-shampoo.md) - [Multi-Functional Dry Shampoos](https://www.trendhunter.com/trends/peptide-dry-shampoo.md) - [Lightweight Haircare Products](https://www.trendhunter.com/trends/weightless-collection.md) - [Oil Control Dry Shampoos](https://www.trendhunter.com/trends/perk-up-ultra.md) - [Exclusive Shampoo Collections](https://www.trendhunter.com/trends/unexpired-pantene.md) - [Non-Aerosol Dry Shampoos](https://www.trendhunter.com/trends/batiste-powder-dry-shampoo.md) - [Hair Perfume Mists](https://www.trendhunter.com/trends/hair-perfume-mists.md)