# Inspirational Ads Deaf Violinist for Pantene Chrysalis Shampoo By Sylvia Grgas | Published 2008-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/pantene-chrysalis-a-deaf-girl-learns-to-play-violin-truly-inspiring References: [great-ads.blogspot](http://great-ads.blogspot.com/2008/09/new-violin-commercial-for-p-g-pantene.html) & [grey](http://www.grey.com/) Every once in awhile, a truly jaw-dropping inspirational commercial captures our attention. [P&G](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign) haircare brand [Pantene](https://www.trendhunter.com/trends/pantenes-new-campaign) and ad agency [Grey Worldwide](https://www.trendhunter.com/trends/the-most-beautiful-sound) in Thailand have created a four-minute ad that features a young hearing-impaired girl who wants to learn to play the violin. The tag line at the end of her amazing journey--and, naturally, the end of the ad for Pantene Chrysalis Shampoo--sums it up nicely: You can shine. Executive Creative Director: Sajan Raj Kurup Creative Director: Sajan Raj Kurup Copywriter: Sajan Raj Kurup, Thanonchai Sornsriwichai Agency Producer: Bee Director: Thanonchai Sornsriwichai ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 54% | Activity: 56% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Inspirational Advertisements:** Creating ads that inspire and evoke emotion can increase brand loyalty and engagement. - **Diversity Inclusion Marketing:** Including diverse groups in marketing campaigns and advertisements can increase brand value and consumer loyalty. - **Social Responsibility Branding:** Demonstrating a brand's social responsibility through advertising can improve brand reputation and consumer trust. ### Where This Applies - **Beauty and Personal Care:** Incorporating diverse representation in beauty and personal care advertising can attract more diverse consumers and increase product sales. - **Musical Instruments:** Creating ads that feature individuals learning or using musical instruments can complement businesses in the musical instrument industry. - **Non-profit Organizations:** Partnering with non-profit organizations and creating ads that promote social responsibility can improve brand reputation and increase consumer trust. ## Related on Trend Hunter - [Accessibility-Centered Ads](https://www.trendhunter.com/trends/apples-holiday-ad.md) - [Piano-Centric Campaigns](https://www.trendhunter.com/trends/kawai-pianos.md) - [Hair Repair-Focused Campaigns](https://www.trendhunter.com/trends/pantenes-new-campaign.md) - [Hands-Free Car Innovations](https://www.trendhunter.com/trends/british-deaf-association.md) - [Empowering Short Films](https://www.trendhunter.com/trends/no-decision-without-us.md) - [Feel-Good Ad Campaigns](https://www.trendhunter.com/trends/make-life-brighter.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Accessible Customer Service Ads](https://www.trendhunter.com/trends/accessible-customer-service.md)