# Toddler-Headed Hair Campaigns This Pantene Campaign Spotlights Chanco — a Baby with Lush Hair By Kalin Ned | Published 2019-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pantene-campaign References: [designtaxi](https://designtaxi.com/news/403073/One-Year-Old-Baby-Famous-For-Her-Thick-Luscious-Hair-Lands-Pantene-Ad/) & [instagram](https://www.instagram.com/pantene_jp_official) This Pantene campaign is the epitome of pure adorability. The marketing initative taps an Instagram-famous baby who has gained social recognition for having a wildly lush head of hair — for a toddler. The young personality is reachable on social media through the @babychanco account. The little girl appears alongside Sato Kondo who is a Japanese television presenter and "has garnered her own cult following in the country for her natural gray hair." The Pantene campaign is a great example of how brands tap social phenomenons and influencers to capture consumer attention. In this case, Chonco and Sato Kondo are an ideal blend for a hair product marketing initative due to their unique personal attributes. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Baby Hair Influencer Marketing:** Brands will increasingly use social media influencers who are babies or toddlers to promote hair products. - **Gray Hair Visibility:** Gray hair will become more visible in the media as a symbol of beauty and personal style. - **Authenticity and Diversity in Advertising:** Brands will prioritize working with diverse and unconventional models to better represent their target audience and build stronger consumer connections. ### Who This Affects Most - **Baby and Children's Haircare:** Companies that offer baby and children's haircare can capitalize on the trend of using babies and toddlers as influencers and models in advertising campaigns. - **Haircare Products:** Haircare companies have the opportunity to reposition gray hair as beautiful and desirable, creating new products and marketing campaigns that celebrate this look. - **Advertising and Marketing:** Advertising and marketing agencies that prioritize diversity and authenticity can attract clients who want to build a more inclusive and relatable brand image. ## Related on Trend Hunter - [Expressive Hair Campaigns](https://www.trendhunter.com/trends/main-character-hair.md) - [Inclusive Hair-Styling Campaigns](https://www.trendhunter.com/trends/myhairamimodo.md) - [No-Nonsense Haircare Campaigns](https://www.trendhunter.com/trends/the-no-gimmicks-campaign.md) - [Textured Hair Advertising Campaigns](https://www.trendhunter.com/trends/from-one-queen-to-another.md) - [Exclusive Shampoo Collections](https://www.trendhunter.com/trends/unexpired-pantene.md) - [Age-Appropriate Skincare Campaigns](https://www.trendhunter.com/trends/thefaceof10.md) - [Customer-Starring Billboards](https://www.trendhunter.com/trends/og-influencers.md) - [Inclusive Fragrance Campaigns](https://www.trendhunter.com/trends/where-will-they-take-you.md) - [Athlete Hair Campaigns](https://www.trendhunter.com/trends/athlete-hair-campaigns-schwarzkopf-professionals-up-your-hair-game-celebrat.md)