# Conditioning Caviar Mascaras The Laura Mercier Caviar Volume Panoramic Mascara is Ultra-Hydrating By Laura McQuarrie | Published 2019-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/panoramic-mascara References: [bustle](https://www.bustle.com/p/7-new-makeup-skincare-hair-products-to-treat-yourself-to-this-week-18171917) & [lauramercier](https://www.lauramercier.com/makeup/eyes-eyebrows/mascara/caviar-volume-panoramic-mascara-12704581.html) Laura Mercier's signature Caviar Care Complex can be found in a number of the brand's cosmetic products, including the all-new conditioning Caviar Volume Panoramic Mascara. This thickening formula is touted as one that's [intensely volumizing](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara) and capable of creating a 360-degree "panoramic look" with incredibly soft lashes. The nourishing Caviar Care Complex coats the entirety of lashes to prevent hardness and drying out the lashes for comfortable all-day wear and high-impact, glossy color. The Caviar Volume Panoramic Mascara formula is applied with Laura Mercier's innovative Lash-Hugging Helix Brush, which boasts hollow fibers to support a finished look that's [free from clumps, smudging and flakes](https://www.trendhunter.com/trends/wrap-lash-mascara). The unique shape of the mascara cosmetic applicator is designed to rotate and weave between fine lashes to truly create volume that's visible from all angles. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 4% | Activity: 15% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Conditioning Mascara:** Incorporating nourishing and hydrating ingredients into mascara formulas to provide comfortable all-day wear and high-impact color. - **Lash-hugging Helix Brush:** Innovative mascara brushes with unique shapes or materials to prevent clumps, smudging, and flakes. - **Caviar Care Complex:** Using luxurious ingredients, such as caviar, in cosmetics to provide unique benefits like ultra-soft lashes. ### Industries Being Reshaped - **Cosmetics Industry:** Opportunities for companies to innovate and differentiate their mascara products by incorporating nourishing ingredients and innovative brush designs. - **Luxury Beauty Industry:** Opportunities to use premium, unique ingredients like caviar in cosmetics that offer luxurious experiences for consumers. - **Sustainable Cosmetics Industry:** Opportunities to use sustainable and eco-friendly ingredients in high-end cosmetic formulations that provide nourishing benefits to lashes. ## Related on Trend Hunter - [24 Hour Wear Mascaras](https://www.trendhunter.com/trends/voluminous-panorama-mascara.md) - [Length-Extending Mascaras](https://www.trendhunter.com/trends/revitalash-cosmetics.md) - [Lash-Lifting Statement Mascaras](https://www.trendhunter.com/trends/pupa-milano.md) - [Dramatic Luxury Mascaras](https://www.trendhunter.com/trends/luxury-mascara.md) - [Exaggerated Volume Mascaras](https://www.trendhunter.com/trends/pupa-milano-vamp-mascara.md) - [Dramatic Length-Lifting Mascaras](https://www.trendhunter.com/trends/extensionist-mascara.md) - [Defining Richly Black Mascaras](https://www.trendhunter.com/trends/perversion-volumizing-mascara.md) - [Sleek Lash-Defining Mascaras](https://www.trendhunter.com/trends/lancome-1.md) - [Cornflower-Powered High-Quality Mascaras](https://www.trendhunter.com/trends/botanical-mascara.md)