# Premium 400W Soundbars Bowers & Wilkins Unveils Its First Dolby Atmos Soundbar, the Panorama 3 By Niko Pajkovic | Published 2022-03-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/panorama-3 References: [theverge](https://www.theverge.com/2022/3/3/22957586/bowers-wilkins-panorama-3-dolby-atmos-soundbar-announced) & [bowerswilkins](https://www.bowerswilkins.com/en-ca)  Consumer electronics company [Bowers & Wilkins](https://www.trendhunter.com/trends/bowers-wilkins-800-series-signature-speakers) has announced the launch of its first-ever [Dolby Atmos](https://www.trendhunter.com/trends/harman-kardon-citation-multibeam-1100) soundbar dubbed the Panorama 3. The new ultra-premium soundbar arrives as a direct competitor to other high-end Atmos speakers such as the popular [Sonos Arc](https://www.trendhunter.com/trends/smart-soundbar-900). However, what makes the Panorama 3 stand out is that it does not require an external subwoofer to deliver high-quality, cinematic sound. Instead, the unit comes with 13 drivers, including two built-in subwoofers, that can deliver 400 watts of amplification. In addition, the new soundbar will support Spotify Connect, AirPlay 2, Tidal, Qobuz, and more. According to the company, the Panorama 3 was tuned by the same engineering team that built the loudspeakers at the legendary Abbey Road Studios in London. Image Credit: Bowers & Wilkins ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 78% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **High-end Soundbars:** The demand for high-end soundbars with premium features and exceptional sound quality is growing, creating opportunities for brands to innovate with new technology and unique designs. - **Internal Subwoofers:** The trend towards internal subwoofers in premium soundbars is gaining traction, presenting an opportunity for brands to differentiate themselves from the competition by creating powerful, high-quality soundbars with minimal external components. - **Smart Soundbars:** Smart soundbars with built-in support for popular streaming services like Spotify, AirPlay, and Tidal are gaining popularity, creating opportunities for brands to expand their product offerings and cater to the needs of modern consumers. ### Where This Applies - **Consumer Electronics:** The consumer electronics industry can leverage the growing demand for high-end soundbars to introduce innovative features and disrupt the market with unique offerings. - **Audio Equipment:** The audio equipment industry can capitalize on the trend towards soundbars with internal subwoofers to create powerful, all-in-one solutions that deliver exceptional sound quality without the need for additional components. - **Streaming Services:** Streaming services like Spotify and Tidal can partner with soundbar manufacturers to offer built-in support for their platforms, providing consumers with a seamless streaming experience and creating new revenue streams for both parties. ## Related on Trend Hunter - [Cinematic-Grade TV Soundbars](https://www.trendhunter.com/trends/kef-xio-soundbar.md) - [Immersive All-in-One Soundbars](https://www.trendhunter.com/trends/sennheiser-ambeo-soundbar-plus.md) - [Advanced Surround Sound Soundbars](https://www.trendhunter.com/trends/samsung-soundbars.md) - [Multidirectional Living Room Soundbars](https://www.trendhunter.com/trends/harman-kardon-citation-multibeam-1100.md) - [Robust Surround Sound Speakers](https://www.trendhunter.com/trends/sonos.md) - [Compact Cinema Soundbars](https://www.trendhunter.com/trends/jbl-dolby-atmos-soundbar.md) - [3D Sound Entertainment Speakers](https://www.trendhunter.com/trends/yamaha-true-x-surround-90a-soundbar.md) - [Cinema-Quality Audio Soundbars](https://www.trendhunter.com/trends/arc-ultra.md) - [16-Driver Luxury Soundbars](https://www.trendhunter.com/trends/pdb90.md)