# Holistic Smartphone Photography Lenses The 'PanoClip' 360-Degree iPhone Lens Snaps the Whole View By Michael Hemsworth | Published 2018-06-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/panoclip References: [thegadgetflow](https://thegadgetflow.com/portfolio/360-degree-iphone-lens/) & [amzn.to](https://amzn.to/2JyvMnk) The 'PanoClip' 360-degree [iPhone](https://www.trendhunter.com/trends/sandmarc-probe-lens) lens is an advanced piece of equipment for the modern smartphone user that will provide them with a way to capture entire experiences without the need for advanced equipment. The device works by being attached onto the iPhone and harnessing the power of the lenses on the front and back to capture [360-degree pictures](https://www.trendhunter.com/trends/x5-camera) in a vibrant manner. Users can also utilize this functionality to take immersive videos from any angle to ensure they are as holistic as possible when capturing the action. The [accompanying app](https://www.trendhunter.com/trends/immersity-app) for the 'PanoClip' 360-degree iPhone lens also enables users to customize the footage they capture with filters, effects and stickers to ready it for sharing across any social media site you desire. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 72% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **360-degree Smartphone Photography:** Creating photography lenses that allow for capturing 360-degree pictures and videos using smartphones presents an opportunity for disruptive innovation in the smartphone photography industry. - **Immersive Video Capture:** Developing tools and technologies that enable users to capture immersive videos from any angle using smartphones opens up potential disruptive innovation opportunities in the video production industry. - **Customizable Footage Enhancement:** Designing apps and software that offer users the ability to customize captured footage with filters, effects, and stickers for easy sharing on social media platforms presents an opportunity for disruptive innovation in the mobile app development industry. ### Where This Applies - **Smartphone Photography:** The development of cutting-edge lenses for smartphones enables disruptive innovation opportunities within the smartphone photography industry. - **Video Production:** Innovations that empower users to capture immersive videos using their smartphones open doors for disruptive innovation in the video production industry. - **Mobile App Development:** Creating apps that allow users to customize and enhance footage captured on their smartphones provides an avenue for disruptive innovation within the mobile app development industry. ## Related on Trend Hunter - [Pro-Grade Smartphone Cameras](https://www.trendhunter.com/trends/switchlens.md) - [Detachable Mobile Camera Lenses](https://www.trendhunter.com/trends/mobile-camera-lens.md) - [Photographer-Grade Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra-explorer-series.md) - [Cinematic Aftermarket Smartphone Lenses](https://www.trendhunter.com/trends/sandmarc-anamorphic-lens-edition.md) - [Elongated Smartphone Photography Lenses](https://www.trendhunter.com/trends/sandmarc-probe-lens.md) - [Pro-Approved Smartphone Lenses](https://www.trendhunter.com/trends/moment-tseries-mobile-lenses.md) - [Pro-Grade Aftermarket Smartphone Lenses](https://www.trendhunter.com/trends/sandmarc-telephoto-6x.md) - [360-Degree Photography Systems](https://www.trendhunter.com/trends/miops-capsule-pro.md) - [Hyper-Zoom Smartphone Lenses](https://www.trendhunter.com/trends/sandmarc-telephoto-tetraprism.md)