# Can-Shaped Beer Bottle Labels The PangPang 'Can Release' Bottle Mimics a Different Kind of Package By Laura McQuarrie | Published 2018-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pangpang-can-release References: [packagingoftheworld](https://www.packagingoftheworld.com/2018/04/pangpang-can-release.html) & [jens-nilsson](http://www.jens-nilsson.com/) The unique packaging for the PangPang 'Can Release' takes the form of a beer bottle with a label that mimics the look and shape of an [aluminum can](https://www.trendhunter.com/trends/ceci-1938). The [shiny silver foil die-cut label](https://www.trendhunter.com/trends/core-legends) has been designed in a way that resembles a freshly cracked open can of beer with foam spilling out. The shape of the can is carried around the entirety of the bottle's surface, creating a true can-like bottle design. This attention to detail is also demonstrated on the [metal cap of the beer bottle](https://www.trendhunter.com/trends/wind-and-waves), as it boasts an image of a pull tab that helps to recreate the experience of popping open a can. The Can Release itself boasts 6% ABV and a simple ingredient list of Mosaic and Citra hops, plus wheat, oats and barley. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 90% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Can-shaped Packaging:** Creating beer bottle labels that mimic the look and shape of aluminum cans to appeal to consumers who enjoy both bottle and can experience. - **Die-cut Label Design:** Innovating the design of beer bottle labels to create unique drinking experiences and appeal to consumers who value aesthetics. - **Clever Packaging:** Adding an element of surprise to beer packaging with designs that emulate familiar or nostalgic items, in this case Aluminum can. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can innovate more of their packaging designs to offer unique experiences that appeal to consumers from other product categories. - **Design Industry:** The design industry can explore unique packaging ideas using die-cut labels, which can be used to create designs that mimic different materials and shapes. - **Food and Beverage Retail Industry:** The food and beverage retail industry could incorporate more creative packaging designs to capture the attention of customers looking for unique and exciting products. ## Related on Trend Hunter - [Two-Tabbed Beer Cans](https://www.trendhunter.com/trends/twotabbed-beer-can.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Lookalike Sparkling Water Cans](https://www.trendhunter.com/trends/not-beer.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md)