# '90s-Inspired Denim Lines PANGAIA Unveils New High-Rise Jeans and Denim Jacket By Niko Pajkovic | Published 2021-10-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pangaia References: [hypebeast](https://hypebeast.com/2021/10/pangaia-denim-line-info-photos-availability) & [thepangaia](https://thepangaia.com/) Hybrid fashion start-up [PANGAIA](https://www.trendhunter.com/trends/timberland-2) has announced the launch of its first-ever [denim line](https://www.trendhunter.com/trends/versatile-denim), which will feature a range of high-rise straight-leg jeans, as well as a one-off '90s-era denim jacket. The new line was designed by Jonathan Cheung, who opted to craft these unique denim products from Wild Himalayan nettle and [organic cotton](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans) from India. “Our work has been like farm-to-table, starting at the plant level to make even better, unique denim," explained Cheung in a recent press release. The result of Cheung's unique approach is an all-new denim offering that presents a softer and more breathable material than traditional denim while remaining highly durable. In addition, sustainability was at the forefront of these products' design, which is why they come with a "digital passport" that allows customers to view their product-level impact reporting. Image Credit: PANGAIA ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 33% | Activity: 32% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Denim:** Fashion companies can develop denim lines made from ethical and environmentally friendly materials like wild nettles and organic cotton, offering a unique, soft, and breathable feel while remaining highly durable. - **Digital Passport:** Implementing individualized digital tracking and transparency features for products can provide customers with easy access to information about the environmental and social impact of the items they purchase. - **'90s-inspired Fashion:** Designers can focus on nostalgic styles from the past, like the '90s, to create new lines with both an aesthetic appeal and contemporary ethical considerations. ### Where This Applies - **Fashion:** Denim lines can provide consumers with a wider range of sustainable and modern styles while utilizing organic materials and tracking their impact. - **Consumer Goods:** Companies that prioritize transparency and sustainability, providing consumers with information on the process and impact of creating their products, can differentiate themselves in the market. - **Environmental Protection:** Using wild plants to create sustainable denim products demonstrates the feasibility of alternative and renewable resources for manufacturing while also supporting environmental conservation. ## Related on Trend Hunter - [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md) - [Nature-Inspired Denim Collections](https://www.trendhunter.com/trends/springsummer-2025-denim-collection.md) - [Size-Inclusive Organic Jeans](https://www.trendhunter.com/trends/sizeinclusive-organic-jeans.md) - [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md) - [Memory-Shaped Denim Collections](https://www.trendhunter.com/trends/yoga-jeans-2025.md) - [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md) - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md)