# Earth-Positive Fashion Pop-Ups Pangaia x La Rinascente Offsets Its Entire Retail Presence By Laura McQuarrie | Published 2022-02-25 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/pangaia-x-la-rinascente References: [fashionunited.uk](https://fashionunited.uk/news/retail/pangaia-opens-first-eco-conscious-pop-up-in-italy/2022022461600) [Pangaia](https://www.trendhunter.com/trends/timberland-2) x La Rinascente is an earth-positive pop-up set in a Milan department store and this location aims to offset the entire carbon footprint of the retail experience. This [brick-and-mortar pop-up](https://www.trendhunter.com/trends/reformations-new-vancouver-location) is a destination for discovering innovations from the brand like Panhemp and Pprmint, the core 365 collection and advanced material technology. The space includes a moving track on a loop, as well as videos that are devoted to the brand's unique approach to sustainability. This pop-up space embodies the Pangaia Pact, which is centered on foundational pillars like carbon neutrality, circularity and purpose. With every purchase made at the pop-up, Pangaia has committed to donating a portion of the proceeds to [Tomorrow Tree Fund](https://www.trendhunter.com/trends/tomorrows-vintage), supporting grassroots NGOs. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 96% | Activity: 94% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Earth-positive Fashion:** The trend towards sustainable and eco-friendly fashion is disrupting traditional manufacturing and retail practices. - **Pop-up Shops:** The trend towards temporary retail spaces allows for innovative and experimental consumer experiences and branding opportunities. - **Circular Economy:** The trend towards a circular economy model encourages the reuse and recycling of materials, reducing waste and creating new business opportunities. ### Sectors Adopting This - **Fashion and Apparel:** The fashion industry is facing pressure to shift towards more sustainable and eco-friendly practices, creating opportunities for brands that prioritize sustainability. - **Retail:** Retailers are exploring new ways to minimize their environmental impact and offer eco-friendly products and experiences, leading to disruptive innovation in the industry. - **Non-profit:** Non-profits focused on environmental causes such as carbon neutrality and circular economies are partnering with brands to drive positive change and create new sources of funding. ## Related on Trend Hunter - [Eco-Friendly Retail Pop-Ups](https://www.trendhunter.com/trends/stella-mccartney-pop-up.md) - [Vegan Sportswear Pop-Ups](https://www.trendhunter.com/trends/hylo-athletics.md) - [Tree-Planting T-Shirt Lines](https://www.trendhunter.com/trends/treedom.md) - [Luxury Fabric Pop-Ups](https://www.trendhunter.com/trends/extreme-cashmere-popup.md) - [Sustainable Winter-Ready Footwear](https://www.trendhunter.com/trends/timberland-2.md) - [Ultra-Green Deadstock Stores](https://www.trendhunter.com/trends/kisarazu-concept-store.md) - [Sustainable Marketplace Pop-Ups](https://www.trendhunter.com/trends/mercari-pop-up.md) - [Market-Inspired Pop-Ups](https://www.trendhunter.com/trends/la-plaza-johanna-ortiz.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md)