# Cheek-Bursting Sweet Bread Ads The Panettone Tottus Campaign Revolves Around Eager Children By Meghan Young | Published 2013-12-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/panettone-tottus References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/12/panettone-tottus-girl-boy/) The [Panettone Tottus](https://www.trendhunter.com/trends/bauducco-chocottone) ad campaign shows just how irresistible this loaf of sweet bread is. Although it revolves around [two small children](https://www.trendhunter.com/trends/guaranteed-to-be-eaten-by-kids) who can't necessarily be blamed for their lack of will, adults will nod in sympathy, knowing full well they could easily be caught red-handed. Cheeks stuffed full of the [delicious dessert](https://www.trendhunter.com/trends/kinder-bueno-campaign), the Panettone Tottus ad campaign speaks hilarious truth. Conceived and executed by Circus, an ad agency based in Lima, Peru, the Panettone Tottus ad campaign was art directed by Oscar Paredes Franco with creative direction by Juan Carlos Gomez de la Torre. The endearing images were shot in studio be photographer Alex Freund. Of course, those big cheeks have to have been enhanced. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 23% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Eating Challenges:** Opportunity to create campaigns or products that showcase the fun and difficulty of eating large or unconventional foods. - **Nostalgic Advertising:** Opportunity to tap into nostalgia by using childlike innocence and relatable situations in ad campaigns. - **Food Indulgences:** Opportunity to promote guilty pleasures and indulgent food experiences that resonate with consumers. ### Sectors Adopting This - **Advertising:** Opportunity for ad agencies to create innovative and humorous campaigns that resonate with audiences. - **Bakery:** Opportunity for bakeries to create and market unique sweet bread products that generate excitement and interest. - **Food Retail:** Opportunity for food retailers to leverage the appeal of indulgent desserts to attract and engage customers. ## Related on Trend Hunter - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Humorous Chocolate Spots](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Candid Celebration Campaigns](https://www.trendhunter.com/trends/theres-an-edible-for-that.md) - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Comforting Oat Bar Ads](https://www.trendhunter.com/trends/campaign-for-bobos.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md)