# Virtual-Celebrating Holiday Ads Pandora's 2020 Holiday Ad Makes the Best of the Circumstances By Ell Smith | Published 2020-12-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pandoras-2020-holiday References: [adweek](https://www.adweek.com/programmatic/pandora-celebrates-holiday-zoom-gatherings-with-new-campaign/) & [pandora](https://www.pandora.com/restricted) [Pandora's](https://www.trendhunter.com/trends/more-than-a-gift) 2020 [holiday ad](https://www.trendhunter.com/trends/pandoras-moveable-holiday-charm) takes the New Normal into account, focusing on video call get-togethers with its 'Holiday Hits Different' ad spot. In the ad, a narrator suggests that while we may not be spending the holidays together in-person, virtual parties and chats can still serve as an excuse to get dressed up and have fun. The ad features a montage of people alone in their apartments, spending time with their loved ones on a video call. Sporting suit jackets and pyjama bottoms, or [crazy Christmas sweaters](https://www.trendhunter.com/trends/chanel-winter-tale), the subjects of the ad manage to have joyful experiences despite the current circumstances. With the ad, Pandora successfully aligns itself as a brand that acknowledges the current climate, and adapts to consumer needs. Image Credit: Pandora ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 10% | Activity: 14% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Celebration:** Opportunity to create virtual celebration experiences and products for holidays and special occasions. - **Video Call Get-togethers:** Opportunity to develop innovative video call platforms and services to enhance virtual social interactions. - **Adapting to Consumer Needs:** Opportunity to identify and meet the evolving needs of consumers during challenging times. ### Sectors Adopting This - **E-commerce:** Opportunity for online retailers to offer virtual celebration kits and personalized gifting options. - **Telecommunications:** Opportunity for telecom companies to develop advanced video call technologies and features for seamless virtual gatherings. - **Digital Advertising:** Opportunity for digital advertisers to create engaging and relatable ads that resonate with consumers in the current climate. ## Related on Trend Hunter - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Emotional Holiday Campaigns](https://www.trendhunter.com/trends/john-lewis-2025.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Festive AR Experiences](https://www.trendhunter.com/trends/festive-ar-experience.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Solution-Oriented Holiday Ads](https://www.trendhunter.com/trends/solutionoriented-holiday-ad.md) - [Peaceful Holiday Ads](https://www.trendhunter.com/trends/take-a-holiday-from-the-holidays.md) - [Festive Shoppable Choirs](https://www.trendhunter.com/trends/shoppable-choir.md) - [Emotionally Engaging Holiday Advertisements](https://www.trendhunter.com/trends/the-power-of-wishes.md)