# Luxurious Gen Z Jewelry 'Pandora Me' Invites a New Generation to Discover the Iconic Jewelry Brand By Laura McQuarrie | Published 2019-09-25 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/pandora-me References: [prnewswire](https://www.prnewswire.com/news-releases/introducing-pandora-me-featuring-millie-bobby-brown-300925226.html) & [investor.pandoragroup](https://investor.pandoragroup.com/news-releases/news-release-details/pandora-launch-partnership-millie-bobby-brown-new-collection) This fall, '[Pandora](https://www.trendhunter.com/trends/holiday-2025-collection) Me' is launching as a collection of [charms, earrings, brooches and bracelets](https://www.trendhunter.com/trends/pandoras-moveable-holiday-charm) for a new generation. Actor and activist Millie Bobby Brown has been signed to represent Pandora Me, which aims to get a new generation excited about its high-quality craftsmanship, recycled sterling silver and responsibly sourced stones. The brand's young target demographic will also appreciate the way that the collection allows for plenty of [self-expression and creativity](https://www.trendhunter.com/trends/ariella-maizer), as the symbols can be interpreted in unique ways by every person. As one of Pandora's creative directors, Francesco Terzo and A. Filippo Ficarelli, puts it: "The beauty of Pandora Me is that one person sees a symbol one way, and someone else sees it another way. It's a more playful way to express yourself and your story—jewelry doesn't have to be serious." ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 87% | Activity: 89% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Fashion](https://www.trendhunter.com/celebfashion) ## Key Themes ### Key Themes Behind This Trend - **Personalized Jewelry:** The 'Pandora Me' collection allows for self-expression and unique interpretations of symbols, reflecting the trend towards personalized jewelry. - **Sustainable Fashion:** With its recycled sterling silver and responsibly sourced stones, 'Pandora Me' taps into the growing demand for sustainable fashion. - **Youth-driven Marketing:** By signing Millie Bobby Brown as its representative, 'Pandora Me' targets the younger demographic and capitalizes on the trend of youth-driven marketing. ### Where This Applies - **Jewelry:** 'Pandora Me' disrupts the traditional jewelry industry by offering a more playful and personalized approach to self-expression. - **Fashion:** The 'Pandora Me' collection, with its sustainable materials, aligns with the disruptive trend of sustainability in the fashion industry. - **Marketing:** 'Pandora Me' showcases the potential for youth-driven marketing campaigns, creating opportunities for other industries to tap into the younger consumer market. ## Related on Trend Hunter - [Festive Jewelry Lines](https://www.trendhunter.com/trends/holiday-2025-collection.md) - [Timeless Nature-Inspired Jewelry Capsules](https://www.trendhunter.com/trends/pandora-unveils.md) - [Musician-Starring Jewelry Capsules](https://www.trendhunter.com/trends/pandora-talisman.md) - [Bespoke Lab-Grown Diamond Jewelry](https://www.trendhunter.com/trends/pandora-the-fashion-awards-2025.md) - [Elevated Diamond Jewelry Collections](https://www.trendhunter.com/trends/pandora-era.md) - [Free-Form Jewelry Collections](https://www.trendhunter.com/trends/pandora-essence.md) - [Ancient Coin-Inspired Jewelry](https://www.trendhunter.com/trends/talisman-collection.md) - [Sci-Fi Series Jewelry Collabs](https://www.trendhunter.com/trends/pandora-x-stranger-things.md) - [Nature-Themed Jewelry Releases](https://www.trendhunter.com/trends/pandora-2.md)