# Trusted Pandemic Information Initiatives The UN Launched the 'Verified' Campaign Amid COVID-19 By Kalin Ned | Published 2020-09-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pandemic-information References: [un.org](https://www.un.org/en/coronavirus/%E2%80%98verified%E2%80%99-initiative-aims-flood-digital-space-facts-amid-covid-19-crisis) The COVID-19 virus is talked about a lot, but fully trusted pandemic information might be difficult to find. In order to remedy this, the [United Nations Department of Global Communication](https://www.trendhunter.com/trends/online-rights) launched the 'Verified' campaign in May. The initiative is specifically designed to battle the spread of misinformation and it called on "information volunteers" who would pledge to share [UN](https://www.trendhunter.com/trends/patchwork-kingdoms)-verified and science-backed content with people, both online and offline. The point of 'Verified' is to bring trusted pandemic information, life-saving advice, and even stories "from the best of humanity." People can opt-in to be an "information volunteer" on the www.shareverified.com platform. For this project, the UN collaborated with Purpose—a leading social mobilization organization. The partnership was supported by the [IKEA Foundation](https://www.trendhunter.com/trends/ikea-australia-wicker) and Luminate. Image Credit: United Nations ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 34% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Trusted Information Sharing:** Initiatives that focus on sharing trusted information to combat misinformation can disrupt the industry of online information sharing. - **Social Mobilization:** The partnership between the UN and Purpose shows that social mobilization can be a powerful tool to combat misinformation. - **Community Involvement:** The 'Verified' campaign's emphasis on recruiting 'information volunteers' highlights the need for community involvement in combatting disinformation. ### Industries Being Reshaped - **Online Information Sharing:** The 'Verified' campaign highlights the need to ensure that information shared online is verified and comes from a trusted source. - **Social Mobilization Organizations:** The partnership between the UN and Purpose highlights the potential for social mobilization organizations to play a key role in combating misinformation. - **Philanthropic Foundations:** Initiatives like 'Verified' depend on funding from philanthropic foundations like the IKEA Foundation and Luminate. ## Related on Trend Hunter - [Health Misinformation-Addressing Campaigns](https://www.trendhunter.com/trends/health-misinformation.md) - [Empowering Watermark Campaigns](https://www.trendhunter.com/trends/online-rights.md) - [Identity Verification Initiatives](https://www.trendhunter.com/trends/champions-of-trust.md) - [Verified AI-Proof Content](https://www.trendhunter.com/trends/realifyio.md) - [Verified Social Media Accounts](https://www.trendhunter.com/trends/meta-verified-1.md) - [Instant Verification Tools](https://www.trendhunter.com/trends/fact-check1.md) - [Verified Dating App Features](https://www.trendhunter.com/trends/bumble-id-verification.md) - [Real-Person Video Verification Tools](https://www.trendhunter.com/trends/realperson-video-verification.md) - [Health Network Brand Campaigns](https://www.trendhunter.com/trends/uhnited.md)