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# Inflatable Model Photography
This Pandamonia Fashion Story is Captured for ODDA Magazine

By Jana Pijak | Published 2016-04-26 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/pandamonia-fashion
References: [designscene.net](http://www.designscene.net/2016/04/pandemonia-odda-magazine.html) & [oddamagazine](http://oddamagazine.com)

ODDA Magazine's '10 Tributes' issue features a colorful Pandamonia fashion story that is captured by photographer Jenny Brough's lens. Styling for the [inflatable fashion story](https://www.trendhunter.com/trends/nike-thermafit-air-milano-jacket) is courtesy of Louby who opts for a wardrobe of fitted latex piece. Whether dressing style icon Pandamonia in [traditionally feminine tube dresses](https://www.trendhunter.com/trends/songs-of-siren) or frocks that boast flag or logo-inspired imagery, the stylist brings the inflatable model's bold personality to life.

One of this editorial's most eye-catching staples is a Marlboro-printed dress that boasts the cigarette company's fame insignia. Gracing ODDA Magazine's Spring/Summer 2016 edition, this Pandamonia fashion story is both playful and visually striking.

The image series is not only [colorful and eccentric](https://www.trendhunter.com/trends/asos-inspired-by) but also celebrates vivid clothing staples that are far from subtle.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 91% | Activity: 96% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Inflatable Fashion:** Disruptive innovation opportunity: Explore the use of inflatable materials in fashion design to create unique and attention-grabbing garments.
- **Latex Fashion:** Disruptive innovation opportunity: Experiment with latex as a material for fashionable clothing to create bold and statement-making outfits.
- **Playful Editorials:** Disruptive innovation opportunity: Develop new editorial concepts that embrace playfulness and eccentricity to captivate audiences and create memorable fashion stories.

### Industries Being Reshaped

- **Fashion Design:** Disruptive innovation opportunity: Introduce inflatable materials and unique garments to the fashion industry to push boundaries and attract attention.
- **Photography:** Disruptive innovation opportunity: Experiment with unconventional photography techniques and themes to create visually striking editorials that stand out.
- **Magazine Publishing:** Disruptive innovation opportunity: Embrace playful and bold fashion stories in magazine publications to engage readers and differentiate from traditional editorial content.

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