# Cultural Restaurant Docs Panda Express' 'Trailblazers' Marks Asian Pacific American Heritage Month By Laura McQuarrie | Published 2018-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/panda-express-trailblazers References: [foodandwine](http://www.foodandwine.com/news/panda-express-asian-pacific-american-heritage-month) & [pandaexpress](https://www.pandaexpress.com/APAHM) To kick off the start of Asian Pacific American Heritage Month, [Panda Express](https://www.trendhunter.com/trends/panda-home)' 'Trailblazers' has been shared as a short mini-documentary on various Asian-American figures who have found success—but not without obstacles and opposition. The short video from Panda Express tells the stories of journalist Connie Chung, tennis player Michael Chang, as well as the instrumental roles they each played as disruptors in their respective fields. Trailblazers also gives viewers insight into the origins of Panda Express and what co-founders Andrew and Peggy Cherng now call "the largest Asian restaurant concept in the world." Alongside the newly released Trailblazers mini-doc, Panda Express has also unveiled a dedicated landing page on its website to further spotlight each of the innovators and inspire future generations in honor of Asian Pacific American Heritage Month. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 11% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Asian-american Representation:** Disruptive innovation opportunity: Creating more inclusive narratives and representation in media and storytelling. - **Inspiring Future Generations:** Disruptive innovation opportunity: Developing educational programs and resources that empower and motivate underrepresented communities. - **Cultural Heritage Month Celebrations:** Disruptive innovation opportunity: Creating unique experiences and marketing campaigns that celebrate different cultures and promote diversity. ### Who This Affects Most - **Media and Entertainment:** Disruptive innovation opportunity: Incorporating diverse voices and stories into mainstream media platforms. - **Education:** Disruptive innovation opportunity: Creating educational initiatives and platforms that highlight minority achievements and promote inclusivity. - **Hospitality and Food Service:** Disruptive innovation opportunity: Introducing innovative restaurant concepts that celebrate and promote diverse culinary traditions. ## Related on Trend Hunter - [Chinese Heritage-Inspired QSR Stores](https://www.trendhunter.com/trends/panda-home.md) - [App-Based Culture Initiatives](https://www.trendhunter.com/trends/api-trailblazers-program.md) - [Asian QSR Ads](https://www.trendhunter.com/trends/sizzling-shrimp.md) - [Humorous LNY Stories](https://www.trendhunter.com/trends/panda-express-lunar-new-year.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Plant-Based Orange Chicken Campaigns](https://www.trendhunter.com/trends/plantbased-orange-chicken-campaign.md) - [Play-To-Earn Restaurant Games](https://www.trendhunter.com/trends/good-fortune-arcade.md) - [Asian Cuisine Merch Collections](https://www.trendhunter.com/trends/panda-express-x-uprisers-cozy-collection.md) - [Nostalgic Asian-American Condiments](https://www.trendhunter.com/trends/bowlcut.md)