# Hyper-Relevant Pop-Up Bars PAND10 is an Amsterdam Bar That Will Close After 10,000 Beers By Rebecca Byers | Published 2015-11-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pand10 References: [popupcity.net](http://popupcity.net/pop-up-bar-closes-after-10000-beers/) In a move that questions a traditional drinking establishment's ability to adapt, PAND10 is a quaint temporary bar that will shut down as soon as it serves 10,000 beers. Essentially, the more popular a bar gets, the sooner it will close down, an interesting concept that reverses the normal supply and demand phenomenon. Each beer served at PAND10 will have a sticker on it denoting where the bar is at between #1 and #10,000. PAND10 is serving 10 beers from all over the world with the experience being supported on social media by the #ClaimedMyBeer hashtag. The PAND10 temporary bar is located on Amsterdam's Centrum and is also serving a small plates menu by [Hotel de l’Europe’s](https://www.trendhunter.com/trends/historic-hotel-dangleterre) chef Richard van Oostenbrugge. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 73% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Why This Trend Is Growing - **Temporary Bar Concepts:** Creating temporary bars that offer unique experiences and limited availability can generate hype and attract customers. - **Reverse Supply-demand Dynamics:** Reversing the supply-demand phenomenon by closing a bar as it becomes more popular can create a sense of urgency and exclusivity. - **Interactive Social Media Experiences:** Integrating social media hashtags, such as #ClaimedMyBeer, into a bar concept can encourage customer engagement and online sharing. ### Industries Being Reshaped - **Hospitality and Food Services:** The hospitality industry can adopt temporary bar concepts to create new and exciting experiences for customers. - **Event Planning and Marketing:** Event planners and marketers can leverage the reverse supply-demand dynamics to generate buzz and excitement around limited-time bar events. - **Social Media and Digital Marketing:** Digital marketers can facilitate interactive social media experiences in bars to enhance customer engagement and drive online brand presence. ## Related on Trend Hunter - [Beer-Pouring Party Billboards](https://www.trendhunter.com/trends/jubel-billboard.md) - [Bar-Focused Dating Apps](https://www.trendhunter.com/trends/bar-dating-1.md) - [Stock Market-Themed Bars](https://www.trendhunter.com/trends/the-sauga-bar-xchange.md) - [Dating-Style Bar Discovery Platforms](https://www.trendhunter.com/trends/bar-dating.md) - [Festive Irish-Inspired Pop-Ups](https://www.trendhunter.com/trends/irishinspired-popup.md) - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Peanut-Shaped Mobile Bars](https://www.trendhunter.com/trends/nuttiest-dive-bar.md)