# Charitable Pancake Pajamas IHOP's New PancakeWear Clothing Benefits Children's Miracle Network By Katherine Pendrill | Published 2018-03-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/pancakewear References: [delish](http://www.delish.com/food-news/news/a58652/ihop-pancake-clothing-for-charity/) & [ebay](https://www.ebay.com/sch/officialihop/m.html?_nkw=&_armrs=1&_ipg=&_from) While it is no longer unheard of for restaurants to develop their own clothing line, [IHOP's](https://www.trendhunter.com/trends/chocolate-peppermint-bark-pancakes) new PancakeWear helps to support a great cause. Instead of simply selling merch to support its brand, IHOP has created comfy pancake-themed clothing to raise money for children in need. Coincidentally launched during fashion month, IHOP's new PancakeWear clothing line is a collection of breakfast-themed pajamas, onsies, and socks. The pants come in both adult and children's sizes and feature an adorable pancake-covered print. The socks on the other hand, boast the chain's signature blue and white color scheme. Of course, the best part about the new collection is that a portion of the proceeds from every sale will go towards Children's [Miracle Network Hospitals](https://www.trendhunter.com/trends/miracle-torontos). For those who want to show off their love of breakfast and support a good cause, the loungewear is available from IHOP's [eBay](https://www.trendhunter.com/trends/list-to-1k) account. Image Credit: *IHOP.* ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Charitable Clothing Lines:** There is a trend of restaurants and brands developing their own clothing lines that support a charitable cause. - **Printed Pajamas:** Printed pajamas are becoming a fashion trend, giving an opportunity to create innovative designs for a variety of audiences. - **Philanthropic Partnerships:** Philanthropic partnerships with non-profit organizations are a growing trend, giving brands an opportunity to support a cause and attract socially conscious consumers. ### Where This Applies - **Restaurant Industry:** Restaurants can tap into the market of merchandise sales and create their own clothing line to support a charitable cause. - **Fashion Industry:** The fashion industry can collaborate with brands and restaurants to create unique and creative clothing designs for customers who prefer wearing printed pajamas as loungewear. - **Non-profit Industry:** Non-profit organizations can partner with various brands and restaurants to raise fund and create awareness about their causes. ## Related on Trend Hunter - [Collaborative Pancake-Themed Streetwear](https://www.trendhunter.com/trends/mr-eatwell.md) - [Social Good Breakfast Promotions](https://www.trendhunter.com/trends/pancakes-for-a-purpose.md) - [Minty Holiday Diner Pancakes](https://www.trendhunter.com/trends/chocolate-peppermint-bark-pancakes.md) - [Restaurant Chain-Inspired Cereals](https://www.trendhunter.com/trends/ihop-mini-pancake-cereal.md) - [Digital Pancake Loyalty Programs](https://www.trendhunter.com/trends/international-bank-of-pancakes.md) - [Wearable Breakfast Subscriptions](https://www.trendhunter.com/trends/everyday-shirts.md) - [Value-Packed Breakfast Promotions](https://www.trendhunter.com/trends/ihop-pancakes.md) - [Sweet Breakfast-Inspired Chips](https://www.trendhunter.com/trends/ihop-4.md) - [All-Day Pancake Tacos](https://www.trendhunter.com/trends/pancake-tacos.md)