# Illustrative Packaged Pancakes This Pancake Branding Was Inspired by Dutch Designs By Mishal Omar | Published 2016-11-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pancake References: [thedieline](http://www.thedieline.com/blog/2016/11/14/dutch-design-series-featuring-brumdesign) & [brumdesign.nl](http://www.brumdesign.nl/en/) The branding of these small pancakes was designed by the creative agency 'BRUMdesign' – which is based in The Netherlands. The brand 'Jan' offers [pre-made pancakes and crepes](https://www.trendhunter.com/trends/choc-chips-pancakes) that are offered in plastic packaging and make for a quick and easy breakfast or snack for consumers. The brand offers [poffertjes](https://www.trendhunter.com/trends/chocolate-chip-poffertjes) which are traditional Dutch batter treats and are similar to miniature pancakes. It also offers pannekoeks which are Dutch pancakes that are thinner than the kind made in North America, but thicker than crepes. The food products were redesigned by BRUMdesign to offer more Dutch imagery – which was done by focusing on one core idea in the form of hand-sketched illustrations. This [pancake packaging's](https://www.trendhunter.com/trends/lata-pancakes) ability to incorporate its Dutch origins in its design is attractive and unique. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Traditional Food Packaging:** Explore opportunities to design food packaging that incorporates traditional cultural imagery, like hand-sketched illustrations. - **Convenient Breakfast Snacks:** Consider creating pre-made breakfast snacks that offer quick and easy options for consumers on-the-go. - **Localization of Branding:** Look for ways to incorporate cultural elements into branding to create a unique and attractive product identity. ### Where This Applies - **Food Packaging:** Delve into the disruption potential of incorporating traditional cultural design elements into food packaging. - **Convenience Food:** Explore opportunities to develop convenient breakfast snacks that cater to busy consumers' needs. - **Creative Design:** Consider the impact of incorporating local cultural elements in branding and packaging design to attract consumers. ## Related on Trend Hunter - [Playful Baked Good Branding](https://www.trendhunter.com/trends/whaoo-filled-crpes.md) - [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md) - [Chewy Dutch Griddle Cakes](https://www.trendhunter.com/trends/dutch-griddle-cakes.md) - [Snackable Pancake Bites](https://www.trendhunter.com/trends/bite-sized-pancakes.md) - [Toaster-Ready Griddle Pancakes](https://www.trendhunter.com/trends/griddle-pancakes.md) - [American-Style Breakfast Mixes](https://www.trendhunter.com/trends/american-style-pancake-mix.md) - [Value-Conscious Pancake Syrups](https://www.trendhunter.com/trends/maple-crest-pancake-syrup.md) - [Paper-Made Pancake Packaging](https://www.trendhunter.com/trends/lata-pancakes.md) - [Healthy Breakfast Rebrands](https://www.trendhunter.com/trends/flourish-1.md)