# Gluten-Free Breakfast Mixes Good Good Launched a New Keto-Friendly Pancake & Waffle Mix By Elena Rahman | Published 2021-10-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pancake-waffle-mix References: [prnewswire](https://www.prnewswire.com/news-releases/popular-sugar-free-brand-good-good-closes-2-million-round-of-funding-and-releases-new-keto-friendly-pancake--waffle-mix-301392011.html?tc=eml_cleartime) & [ca.goodgood.net](https://ca.goodgood.net/)  [Good Good's](https://www.trendhunter.com/trends/belgian-choco-white-spread) new [Pancake & Waffle Mix](https://www.trendhunter.com/trends/einkorn-pancake-and-waffle-mix) launched earlier this month. The Icelandic brand is known for its no-added-sugar products such as jams, spreads, keto bars, and natural sweeteners. After acquiring sufficient funding, the brand launched the new mix. As per the company's other products, the breakfast mix boasts healthy ingredients without sacrificing flavor. Good Good's latest product is also keto-friendly,diabetic-friendly, and free from added sugar. Consumers can enjoy the healthy treat in the form of waffles or pancakes. The mix is made from simple ingredients such as almond flour and egg white powder. Moreover, it is sweetened with erythritol, a low-calorie natural sweetener. Consumers can shop the non-GMO and gluten-free mix from Good Good's online store or through the brand's [Amazon](https://www.trendhunter.com/trends/birch-benders-cookies) page. Image Credit: Good Good ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 30% | Activity: 64% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Keto-friendly Breakfast Mixes:** Opportunity for businesses to cater to the growing demand for keto-friendly alternatives in the breakfast food industry. - **Health-focused Breakfast Mixes:** Innovative breakfast mix ingredients that promote well-being provide business opportunities for health-conscious food brands. - **Natural Sweeteners in Breakfast Foods:** The use of natural low-calorie sweeteners in breakfast mixes can disrupt traditional sugary counterparts and showcase a brand's commitment to healthy food alternatives. ### Industries Being Reshaped - **Health Food Industry:** Businesses can capitalize on the recent trend towards healthier breakfast options with breakfast mixes that cater to this market. - **Gluten-free Food Industry:** The rise of gluten-free products provides opportunities to create gluten-free breakfast mixes that cater to individuals with dietary restrictions. - **E-commerce Food Industry:** The popularity of online shopping provides an opportunity for businesses to sell breakfast mixes directly to consumers through their website or established online marketplaces. ## Related on Trend Hunter - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/scottys-everyday.md) - [High-Fiber Baking Mixes](https://www.trendhunter.com/trends/goodwheat-mixes.md) - [Grain-Free Pancake Mixes](https://www.trendhunter.com/trends/grainfree-pancake-mix.md) - [Farmer-Supporting Baking Mixes](https://www.trendhunter.com/trends/gluten-free-baking-mixes.md) - [Dry-Yogurt Based Waffles](https://www.trendhunter.com/trends/dry-yogurt-based-waffle.md) - [Keto-Friendly Baking Mixes](https://www.trendhunter.com/trends/ketogenic-seed-baking-mix.md) - [Sourdough Baking Mixes](https://www.trendhunter.com/trends/sourdough-baking-mix.md) - [Nutritious Pancake Mixes](https://www.trendhunter.com/trends/nutritious-pancake-mix.md) - [Homestyle Protein Waffles](https://www.trendhunter.com/trends/homestyle-power-waffles.md)