# Fruit Cereal-Flavored Syrups Mrs. Butterworth Has Teamed Up with 'Post' to Launch a Sweet Syrup By Colin Smith | Published 2021-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pancake-syrups References: [brandeating](https://www.brandeating.com/2021/12/new-mrs-butterworths-fruity-pebbles-flavored-pancake-syrup-appears-at-walmart.html) & [walmart](https://www.walmart.com/ip/Mrs-Butterworth-s-Fruity-Pebbles-Flavored-Pancake-Syrup-24-oz/619501734)  'Mrs. Butterworth,' the company famous for its pancake syrups, has partnered up with the massive food manufacturer and distributor '[Post](https://www.trendhunter.com/trends/marshmallow-cocoa-pebbles)' to debut a set of cereal-flavored pancake syrups. Post owns many cereal brands, but for this collaboration, the syrup will be inspired by the '[Fruity](https://www.trendhunter.com/trends/summer-fruity-pebbles-cereal) Pebbles' cereal, which is sweet and sugary. The 'Mrs. Butterworth's Fruity Pebbles Flavored Pancake Syrup' is a rich syrup with only a slight touch of Fruity Pebbles flavor, as to not overpower the taste of the syrup itself. Mrs. Butterworth offers a pancake syrup for any situation, whether it be for breakfast waffles for adults, for adding a touch of sweetness to porridge, or for putting on top of pancakes. The Fruity Pebbles-branded syrup, while it is marketed towards general audiences, will be a favorite among kids who want a more fun flavor of syrup. Image Credit: Mrs. Butterworth, Post ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 62% | Activity: 84% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Cereal-flavored Syrups:** Opportunity to expand the flavor profile of syrups by partnering with cereal brands to create unique and fun flavors. - **Kid-friendly Food Products:** Opportunity to create more food products that cater to kids' tastes and preferences. - **Breakfast Innovation:** Opportunity to innovate in the breakfast food industry by creating new and exciting products that appeal to consumers. ### Industries Being Reshaped - **Food Manufacturing:** Opportunity to create new food products and flavors that capitalize on current trends and consumer preferences. - **Marketing and Advertising:** Opportunity to create more effective and engaging marketing campaigns that appeal to kids and their parents. - **Retail:** Opportunity to stock and sell innovative food products that appeal to a wide range of customers. ## Related on Trend Hunter - [Cereal-Inspired Frozen Waffles](https://www.trendhunter.com/trends/pebbles-waffles.md) - [Glazed Donut-Flavored Syrups](https://www.trendhunter.com/trends/donutflavored-syrups.md) - [Fruity Summer-Ready Cereals](https://www.trendhunter.com/trends/summer-fruity-pebbles-cereal.md) - [Donut-Flavored Syrups](https://www.trendhunter.com/trends/glazed-donut-flavored-syrup.md) - [Creamy Fruit-Forward Cereals](https://www.trendhunter.com/trends/strawberries-cream-pebbles.md) - [Marshmallowy Milk-Enhancing Cereals](https://www.trendhunter.com/trends/marshmallow-cocoa-pebbles.md) - [Pastel Springtime Cereals](https://www.trendhunter.com/trends/spring-fruity-pebbles.md) - [Restaurant Chain-Inspired Cereals](https://www.trendhunter.com/trends/ihop-mini-pancake-cereal.md) - [Childhood Cereal Nut Butters](https://www.trendhunter.com/trends/fit-butters.md)