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# Minimalist Scandinavian Pancake Joints
Pancake Social Establishes a Design-Forward Ambiance

By Kalin Ned | Published 2019-07-18 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/pancake-social
References: [dezeen](https://www.dezeen.com/2019/07/17/pancake-social-no-architecture-atlanta-georgia/) & [no-arch](https://www.no-arch.com/)

[Pancake Social](https://www.trendhunter.com/trends/stacked-pancake) is a [breakfast restaurant](https://www.trendhunter.com/trends/early-birds-diner) in Atlanta. The establishment commissioned NO Architecture to design an interior that is uplifting, minimalist, but eye-catching. The studio embraced the sensibilities of Scandinavian design, boasting a subtle color palette and strong hints to modernity. To add a little bit of a flair to the interior of Pancake Social, NO Architecture also adorned the space with "retro tiles and [a] gingham print."

One of the most potent vehicles of Scandinavian design is surely the "pale woods and white details." A friendly juxtaposition has been reached with the incorporation of playfully upholstered seating in a checkered orange-dominating pattern. The ample natural light also contributes to the ethereal aesthetic of Pancake Social.

Photo Credits: [Fredrik Brauer](http://www.fredrikbrauer.com/)

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 73% | Activity: 45% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### Why This Trend Is Growing

- **Minimalist Interior Design:** Disruptive innovation opportunity: Develop products and services that cater to the growing demand for minimalist interior design in restaurants and other establishments.
- **Scandinavian Design:** Disruptive innovation opportunity: Create unique and modern design solutions inspired by Scandinavian aesthetics to meet the needs of businesses seeking a clean and functional look.
- **Playful Upholstery Patterns:** Disruptive innovation opportunity: Design and manufacture upholstered furniture with unique and playful patterns to add a touch of personality and creativity to interior spaces.

### Industries Being Reshaped

- **Hospitality:** Disruptive innovation opportunity: Develop innovative concepts and designs for hotels, restaurants, and cafes to enhance the guest experience and differentiate from competitors.
- **Interior Design:** Disruptive innovation opportunity: Create cutting-edge interior design solutions that incorporate both minimalist and playful elements to meet the evolving needs of clients.
- **Furniture Manufacturing:** Disruptive innovation opportunity: Embrace new materials and technologies to produce upholstered furniture with playful patterns that cater to the demand for unique and personalized interior spaces.

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