# Matcha-Filled Pancake Sandwiches 7-Eleven Japan's Stacked Dorayaki Has a Thick Matcha Cream Center By Laura McQuarrie | Published 2019-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pancake-sandwich References: [japantimes.co.jp](https://www.japantimes.co.jp/life/2019/03/16/food/get-fill-green-tea-seven-elevens-mile-high-matcha-dorayaki/) & [sej.co.jp](http://www.sej.co.jp/in.html) Dorayaki is a popular Japanese confection that uses two small patties to form a pancake sandwich of sorts. Although this type of treat is often filled with sweet red bean paste, 7-Eleven Japan is now offering a new line of dorayaki with a thick matcha cream filling. Although there is usually so little filling in these pancake sandwiches that the patties are able to touch one another, this towering new offering from 7-Eleven stands tall, making it more cake-like than usual and best eaten with a fork. As matcha is known for its slightly bitter taste, the unconventional confection provides a taste that's not too sweet. For fans of dorayaki, cakes, matcha and not-too-sweet treats, this convenience store treat provides unique new tastes and textures to discover. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 12% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Thick Matcha Cream Fillings:** The trend of using thick matcha cream fillings in confections offers a unique flavor experience. - **Cake-like Pancake Sandwiches:** The trend of creating cake-like pancake sandwiches provides a new texture for consumers to enjoy. - **Not-too-sweet Treats:** The trend of offering not-too-sweet treats appeals to consumers who prefer less sugary options. ### Who This Affects Most - **Confectionery:** The confectionery industry can explore the use of thick matcha cream fillings in their products to cater to matcha enthusiasts. - **Convenience Stores:** Convenience stores can capitalize on the trend of cake-like pancake sandwiches to offer unique and indulgent treats. - **Bakery:** Bakeries can tap into the trend of not-too-sweet treats to attract customers seeking a balance between sweetness and other flavors. ## Related on Trend Hunter - [Supersized Red Bean Desserts](https://www.trendhunter.com/trends/extra-thick-dorayaki-burger.md) - [Matcha Rice-Flour Doughnuts](https://www.trendhunter.com/trends/komedough-matcha-cream.md) - [Japanese-Style Egg Salad Sandwiches](https://www.trendhunter.com/trends/japanesestyle-egg-salad-sandwich.md) - [Celebratory Matcha Cafe Menus](https://www.trendhunter.com/trends/starbucks-japan-new-years.md) - [Collaboration Matcha-Infused Donuts](https://www.trendhunter.com/trends/mister-donut-collaboration.md) - [Green Tea Retailer Desserts](https://www.trendhunter.com/trends/ikea-japan-matcha-fair.md) - [Furniture Retailer Matcha Menus](https://www.trendhunter.com/trends/2024-ikea-japan-matcha-fair.md) - [Edible Souvenir Matcha Cakes](https://www.trendhunter.com/trends/the-matcha-cake.md) - [Intense Matcha Soft Serves](https://www.trendhunter.com/trends/matcha-soft-serve.md)