# Portable Pancake Breakfasts Aunt Jemima's 'Pancake on the Go' Can be Made in the Microwave By Laura McQuarrie | Published 2019-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pancake-on-the-go References: [delish](https://www.delish.com/food/a28471624/aunt-jemima-pancake-on-the-go-cups/) & [auntjemima](http://www.auntjemima.com/products/pancake_on_the_go/chocolate_chip_on_the_go) While there are [portable breakfast cups](https://www.trendhunter.com/trends/breakfast-all-day) that make it easy to enjoy everything from ready-to-eat overnight oats to microwaveable breakfast scrambles, pancakes are typically best enjoyed on a plate—but the Pancake on the Go range from Aunt Jemima is set to change this forever. Like many other kinds of grab-and-go breakfast cups, or even [microwaveable dessert cups](https://www.trendhunter.com/trends/sweet-and-savory-crepes) for that matter, the Pancake on the Go products only need water, plus to be mixed and microwaved for just over a minute. The pancake to-go breakfasts are being introduced to consumers in comforting varieties like Buttermilk & Maple and [Chocolate Chip](https://www.trendhunter.com/trends/choc-chips-pancakes). Each single-serving cup by Aunt Jemima shares between 220 to 230 calories and offers an effortless way to enjoy a portion-controlled meal in the morning at home or potentially at the office. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 42% | Activity: 53% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Portable Breakfast Cups:** The rise of portable breakfast cups presents an opportunity for innovative packaging and convenience-focused products. - **Microwaveable Meals:** The trend of microwaveable meals opens possibilities for time-saving food options that can be conveniently prepared in minutes. - **Portion-controlled Foods:** The demand for portion-controlled foods creates a market for individually packaged meals that prioritize calorie monitoring and convenience. ### Who This Affects Most - **Packaging Industry:** The packaging industry can explore designing innovative and sustainable packaging solutions for portable breakfast cups and microwaveable meals. - **Convenience Food Industry:** The convenience food industry can develop new microwaveable meal options that cater to the increasing demand for quick and easy breakfast solutions. - **Health Food Industry:** The health food industry can capitalize on the trend of portion-controlled foods by creating nutritious and pre-portioned breakfast options for health-conscious consumers. ## Related on Trend Hunter - [Scrambled Egg Cups](https://www.trendhunter.com/trends/instant-scrambled-eggs.md) - [Toaster-Ready Griddle Pancakes](https://www.trendhunter.com/trends/griddle-pancakes.md) - [Heat-and-Eat Pancake Sandwiches](https://www.trendhunter.com/trends/rojos-famous-pancake-sandwich.md) - [Miniature Frozen Pancakes](https://www.trendhunter.com/trends/hungry-jack-frozen-pancakes.md) - [Prepackaged Pancake Products](https://www.trendhunter.com/trends/rustlers-pancake-stack.md) - [Crispy Breakfast Cookies](https://www.trendhunter.com/trends/bentons-pancake-cookie-thins.md) - [Heat-and-Eat Prepackaged Pancakes](https://www.trendhunter.com/trends/abracadebora-pancakes.md) - [American-Style Breakfast Mixes](https://www.trendhunter.com/trends/american-style-pancake-mix.md) - [Clean Microwavable Meals](https://www.trendhunter.com/trends/microwavable-meal-cups.md)