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# Pancake Cereal Sundae Giveaways
TikTok Debuts 'Summer Starts on TikTok' With In-Person Events

By Grace Mahas | Published 2021-07-14 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/pancake-cereal-sundae
References: [tiktok](https://www.tiktok.com/@tiktokcanada/video/6979325079524003077?_d=secCgYIASAHKAESMgow4+lOWXz+6+qw7PlalzjIOSqwnD+erj/c5lrPMw45jmvs6Y/vk47uIW8NN8BuvO0oGgA=&checksum=6043bc1a3f7fd5c46d219da8b7ff93d4972206b4ec6efa0d5220993554cbce7f&language=en&preview_pb=0&sec_user_id=MS4wLjABAAAA9w_eMndq-ihGAymQNs5MzbZ2eudJKjziCMcdmSUoj-VLuotXJcpW486tgXGQWXgQ&share_app_id=1233&share_item_id=6979325079524003077&share_link_id=bfa74ddc-dd50-41be-a7e1-204d6ee26169&source=h5_m&timestamp=1626101908&u_code=ddm3fefgllmmg8&user_id=6858477084224078853&utm_campaign=client_share&utm_medium=android&utm_source=copy&_r=1)

As lockdown restrictions across Canada begin to ease, many are excited about in-person events. [TikTok](https://www.trendhunter.com/trends/social-stars-influenced-menu) is helping fans create an unforgettable summer with the launch of Summer Starts on TikTok that draws inspiration from the biggest trends seen on the platform.

The first event is a [Pancake Cereal Sundae Giveaway](https://www.trendhunter.com/trends/wedding-pancakes) that will take place in Vancouver, Calgary, Toronto, and Montreal. Fans can try out the viral recipe from their favorite [local ice cream shop](https://www.trendhunter.com/trends/dairy-queen-canada). Each location – including Mister Artisan Ice Cream in Vancouver, La Diperie in Toronto, Ca Lem N.D.G. in Montreal, and DelloR. Ice Cream in Calgary – will be giving out free sundaes from July 16-18 and again from July 23-25, while supplies last.

Image Credit: Instagram/@DutchDreams

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 12% | Activity: 28% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing)

## Key Themes

### Key Themes Behind This Trend

- **Summer on Tiktok:** There is an opportunity for businesses to leverage the platform's user data and trend insight to create events that capitalize on viral social media content.
- **Pancake Cereal:** Entrepreneurs could explore this viral recipe trend and create new variations or spin-offs of the popular breakfast idea.
- **In-person Events:** There is a disruption opportunity for businesses in the events industry to innovate and create unique in-person experiences that draw inspiration from popular social media trends.

### Where This Applies

- **Social Media:** Social media companies could expand their offerings further into in-person events, taking advantage of data insights and trends to create unique experiences for fans.
- **Food & Beverage:** Food-related businesses could capitalize on viral recipe trends like pancake cereal by creating their own unique spin-offs of the dish or even building entirely new products around them.
- **Events:** There is an opportunity for event planning companies to create unique, highly social experiences that capitalize on the latest trends seen on social media platforms like TikTok.

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