# Squeezable Pancake Mixes Follow Your Heart's Vegan Pancake Batter Comes in a Bottle By Laura McQuarrie | Published 2017-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/pancake-batter References: [clearlyveg](http://www.clearlyveg.com/blog/2017/03/13/expo-west-2017-30-exciting-new-vegan-products-unveiled) & [followyourheart](https://followyourheart.com/nutrition/vegan/) Pancake batter is most often packaged by the box and requires the addition of only one or two wet ingredients, but Follow Your Heart is hoping to simplify the pancake-making process even more for consumers who love the taste of fresh pancakes in the morning. Unveiled at this year's Natural Products Expo West, Follow Your Heart's [vegan Rocket Cakes Pancake & Waffle Batter](https://www.trendhunter.com/trends/plantbased-pancake-slam) comes in a [squeezable bottle](https://www.trendhunter.com/trends/krusteaz-batters). The liquid product is organic and free from gluten, GMO ingredients, as well as eggs, dairy, soy and nuts. This mess-free packaging system makes it extremely easy for consumers to make [quick and healthy pancakes](https://www.trendhunter.com/trends/organic-whole-grain-pancake-and-waffle-mix) at home in portion sizes that are much easier to control thanks to the bottle. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 23% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Squeezable Packaging:** Opportunity for innovating packaging design to improve convenience and portion control. - **Vegan Food:** Disruptive innovation in the vegan food market by offering convenient and healthy options. - **Gluten-free Products:** Opportunity for creating new gluten-free options in the breakfast food industry. ### Where This Applies - **Food Packaging:** Innovations in packaging technology can revolutionize food packaging industry. - **Plant-based Food:** Plant-based food industry has the potential to disrupt traditional food markets. - **Gluten-free Food:** Growing demand for gluten-free products creates a market for innovative breakfast food alternatives. ## Related on Trend Hunter - [Ready-Made Dairy-Free Pancakes](https://www.trendhunter.com/trends/oayeah-pancakes.md) - [Potato-Based Pancake Mixes](https://www.trendhunter.com/trends/potato-protein-pancake-mix.md) - [Upcycled Pancake Mixes](https://www.trendhunter.com/trends/plant-based-pancakes.md) - [Squeezable Plant Protein Pancakes](https://www.trendhunter.com/trends/just-power-jacks.md) - [Ready-to-Bake Cupcake Batters](https://www.trendhunter.com/trends/bunnie-cakes.md) - [Hidden Veggie Pancake Mixes](https://www.trendhunter.com/trends/homestyle-pancake-mix.md) - [Healthy Organic Pancake Mixes](https://www.trendhunter.com/trends/organic-whole-grain-pancake-mix.md) - [American-Style Breakfast Mixes](https://www.trendhunter.com/trends/american-style-pancake-mix.md) - [Grab-and-Go Pancake Cups](https://www.trendhunter.com/trends/pancakes-go.md)